Book Marketing on a Shoestring: How Authors Can Promote their Books Without Spending a Lot of Money, by Doris-Maria Heilmann
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Book Marketing on a Shoestring: How Authors Can Promote their Books Without Spending a Lot of Money, by Doris-Maria Heilmann
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No Money? No Problem! Success as an author, especially when creating your platform in social media and establishing your brand, using the tools described here, is almost free. It’s all about where to find readers, book bloggers and reviewers and how to connect with them. A book marketing checklist in the last chapter will provide you with a useful timeline. Don’t get overwhelmed by all the book marketing possibilities. You don’t have to do it all in a week, a month, or even a year. These are single steps you can take, one by one, to build your audience. You Never Get a Second Chance for a Good First Impression! The goal of this book is to show you the professional, yet inexpensive way of publishing a book and how to build your readership, no matter if you self publish or sell your manuscript to a traditional publisher. PART ONE Explains why book marketing is important - and rewarding and how readers will find your book among millions others. You will also learn about the difference between marketing and selling through ads. PART TWO In this chapter you will evaluate your current publishing and book marketing situation. You will learn, in chronological order, the basics to start your author platform, find out which social media accounts are the effective, and how to present your book and yourself professionally. PART THREE Here you will learn the important steps in a professional book production. Let’s assume your manuscript is finished, has been read by other writers and beta readers, and is on the way to the editor. What is your next step in book marketing? And where else can you sell your book? PART FOUR In this chapter you will get tips for “passive marketing”; book layout tips; your author pages; and other places you can sell your book besides the major online retailers. Find a timeline checklist for your book launch event. PART FIVE In this chapter you will learn about advanced marketing strategies and how you can leverage your manuscript in markets other than e-book or paperback, and even in foreign markets. A comprehensive checklist for your book marketing gives you a valuable tool for years (and books) to come! Going these steps is a long-term time investment. They won’t initiate an immediate spike in book sales; rather, they will improve the amount of your readers and the exposure of your books. Remember: all of your writing is an asset that can keep making you money for decades to come! A certain time commitment may be necessary, at least in the beginning, depending on your level of involvement. Yet, you will learn how to connect reader communities and social media accounts and the more you use these marketing tools, the faster you can handle them. Which means that you will get more visitors and buyers. You may not be a New York Times bestselling author with a publicist--yet. So, if you want to succeed at self-publishing, you will want to learn everything you can about professional book layout, publishing, and traditional book marketing methods. You will find many steps in the publishing process in this book. These tasks are not obvious “book marketing” tasks, but they are essential for your success as an author. For Whom is this Book Useful? Self-Publishers and authors who work with traditional publishers alike profit from this book marketing and publishing guide. Get inspirations and encouragement from someone who has 35+ years of experience in print and e-book publishing, book marketing, online writing and magazine publishing.
Book Marketing on a Shoestring: How Authors Can Promote their Books Without Spending a Lot of Money, by Doris-Maria Heilmann- Amazon Sales Rank: #542417 in eBooks
- Published on: 2015-03-16
- Released on: 2015-03-16
- Format: Kindle eBook
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Most helpful customer reviews
1 of 1 people found the following review helpful. Great book with valuable information!. By Tracie I. Loy I downloaded this book and started reading it with in a day of download. As an author, I have found unbelievable information. I thank Doris-Maria Heilmann for publishing all this valuable information. I do receive her blogs, but having all the information in one spot is terrific. Every author should read this book, even if you only get that one piece of valuable information, it will be worth your time. Thank you Doris.
1 of 1 people found the following review helpful. Bookmarketing on a Shoestring helpful By Jeanie B. Clemmens An excellent help for both new and established authors. Very complete but Ms. Hellman thoughtfully doesn't overwhelm readers but gives suggestions one at a time allowing the reader to choose what suits them best.
0 of 0 people found the following review helpful. A First-Class New Guide to Book Marketing for Authors By John Pearce For the traditionally published author, the indie or the hobby writer, Doris-Maria Heilmann’s “Book Marketing on a Shoestring” will be a valuable tool. It’s two books in one — a narrative, or instruction manual, on how to do it, and a reference book. It works on both levels.I’m a consulting client of Doris’s and believe her advice helped my first novel, “Treasure of Saint-Lazare” reach #39 on the all-Kindle best-seller list and be recognized as best historical mystery of 2014 by the Readers’ Favorities book review site. And I still haven’t implemented but a minority of the huge number of suggestions she’s given me.Next time will be better. I’ve already started putting her suggestions in place for my sequel, “Last Stop: Paris,” which is in editing and cover design now and should be published in six months or less.Doris has been in the book business for 30 years, and she has learned the trade well. She runs several web sites, each designed for a specific purpose, and is very active on social media, especially Google Plus.When you get the book, pay special attention to the tight organization of the table of contents. It’s what gives this little volume its power as a reference tool — the table of contents of the iBook review copy she sent me made it possible to hop from topic to topic with ease. Recommended.
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