STOP Letting Your Customers Down: How to Build a Better Digital Experience, by Brett Bair
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STOP Letting Your Customers Down: How to Build a Better Digital Experience, by Brett Bair
Free Ebook STOP Letting Your Customers Down: How to Build a Better Digital Experience, by Brett Bair
For decades, online marketers have been waiting for technology to catch up to their needs and visions. As odd as it sounds in our incredibly tech-savvy and tech-saturated world, marketers have long known that more could be done to reach customers and to improve their online experiences. Businesses big and small could grow infinitely-if only... Now, of course, everyone and their grandmother has heard about Big Data. Now, marketers have access not only to the broad and more precise data they need, but also to the tools that will make that data useful. Most importantly, marketers now can improve upon the customer experience in ways and at speeds that did not exist just a few years ago. Making changes at the macro and micro level, modern-day marketers can make the online experience feel truly unique across multiple demographics and devices. Gone forever is the idea of a one-size-fits-all mentality for online customers-today, if your business is not focused on creating a customer-centric experience, your business is in peril. If your numbers look good, but you are not utilizing the marketing tools available to you, you are already far behind. Today's ever-connected customer is more educated and powerful than ever and it is up to marketers to stay agile and deliver in ways they previously have not. Stop Letting Your Customers Down: How to Build a Better Digital Experience was written with a sharp ear to what customers are telling businesses via their keystrokes. Online marketers and businesses will want to embrace the insights and challenges this book presents, in order to stay relevant, necessary, and competitive.
STOP Letting Your Customers Down: How to Build a Better Digital Experience, by Brett Bair- Amazon Sales Rank: #3815135 in Books
- Published on: 2015-03-10
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .22" w x 5.51" l, .29 pounds
- Binding: Paperback
- 106 pages
Where to Download STOP Letting Your Customers Down: How to Build a Better Digital Experience, by Brett Bair
Most helpful customer reviews
1 of 1 people found the following review helpful. Great Marketing Manifesto for Change By Parker Block I found this to be a very effective, very digestible manifesto. I was looking for a book to help to evangelize customer-centricity in a way that was accessible (quick read, not overly technical) yet authentic (practical, not theoretical). This is a quick read that lays out the vision with a sense of urgency. A very useful tool in helping to galvanize direct reports, colleagues, and management to embrace the types of changes that are required to make a consumer facing organization truly customer-centric (as opposed to product-centric) and why the time is ripe to make the changes (which are not easy).
1 of 1 people found the following review helpful. Start Here for Enhanced Client Online Experiences By Veronica McKee Excellent read about the power of marketing today to help customers enjoy a truly personalized experience.If you're looking to enhance the online experience for your clients to feel truly unique, even across multiple demographics and devices, this is a valuable starting point.
0 of 0 people found the following review helpful. Good starting point for online sales improvement By Anders Brett Bairs book "STOP Letting Your Customers Down: How to build a better digital experience" was a direct, solution oriented instruction on what to do and what to avoid when in the online selling business, whether it be books, music apparel or highly technical equipment (which happens to be my field of interest). Brett is on a mission to make the customer experience better AND make buying products easier. As a frequent online buyer and also working in sales where online is one of several channels I know intuitively what is a good online sales experience and what is not, but I do not really have the know-how on putting my finger on what is needed to make it work. Brett has that experience and I would say this is a good starting point if you are interested in online sales or when improving a not so efficient online sales channel.
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