Collective Disruption: How Corporations & Startups Can Co-Create Transformative New Businesses, by Michael Docherty
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Collective Disruption: How Corporations & Startups Can Co-Create Transformative New Businesses, by Michael Docherty
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DISRUPTION IS THE NEW MANDATE for big companies. Too often, disruption is a bad word something you don't see coming.
It doesn't have to be that way. This book is about changing that paradigm and learning to embrace disruption through collaboration.
Whether you're an executive trying to drive growth in a change-resistant organization or an entrepreneur with a big idea and looking for corporate partnerships, this book is for you.
Collective Disruption provides a road map and framework for co-creating new businesses. Read it and you'll learn how to:
- Build and leverage an innovation network as a pipeline for new sources of growth
- Bring entrepreneurial and lean methods into the corporate context with a balanced approach that works
- Discover, define, incubate, and integrate new sources of growth with a new mindset of co-creation
- Apply new incubation models that others are using successfully, including leveraging accelerators and on-demand entrepreneurs
Collective Disruption makes the case for corporations and startups to partner in new ways to co-create new businesses. Docherty has lived in both of these worlds and draws on decades of experience as well as interviews and case studies from scores of leading companies and successful startups applying these principles today.
Collective Disruption provides insights and tools to help you embrace more fluid cross-company collaboration that can deliver significant growth.
Collective Disruption: How Corporations & Startups Can Co-Create Transformative New Businesses, by Michael Docherty- Amazon Sales Rank: #578717 in Books
- Published on: 2015-03-16
- Number of items: 1
- Binding: Hardcover
- 190 pages
Review We need this book NOW! Collective Disruption will inspire big brands to stop just talking and to actually act, by jumping headfirst into innovating. Companies can reap incredible rewards, including creating more entrepreneurial marketers, hungry to achieve new levels of growth. --ED KACZMAREK, cofounder, Brand Accelerator (previously director of innovation and emerging technology, Mondelez International)Docherty offers insightful guidance for leaders moving beyond open innovation to collective disruption. This new model represents a key to accelerating value creation in large organizations, transforming how we think of new business creation as well as new forms of collaboration between corporations and startups. --SARAH MILLER CALDICOTT, author of Midnight Lunch, great grand-niece of Thomas EdisonIf you are a business leader in a large company who wants to be successful in transformational innovation, you can't simply stay within your four walls. Docherty provides a compelling framework to accelerate growth opportunities by tapping into the startup ecosystem for disruptive innovations. --ASOKA VEERAVAGU, VP new business development transformational innovation, Jarden Consumer Solutions
About the Author MICHAEL DOCHERTY brings unique perspective to this book, having been a successful senior corporate executive, entrepreneur, and venture capitalist. He's passionate about the intersection of corporate innovation and entrepreneurship for co-creating new businesses and business models.
As CEO of Venture2, a consulting and new ventures firm, he works with leading brand companies and startups to commercialize breakthrough new products and businesses. Corporate clients include Unilever, Merck, Cisco, Jarden, and many others.
Mike holds an MBA from Northwestern University's Kellogg Graduate School and a BSME from Drexel University. He is a highly rated international speaker on innovation and corporate venturing and is an active supporter of the entrepreneurial community.
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Most helpful customer reviews
2 of 2 people found the following review helpful. A Framework that works! By Amazon Customer This book is worth reading for many reasons. Here are a few:Michael's experience with start ups, venture capitalists and corporations give him instant credibility. He has lived this work for a long time and worked across several industries. He knows what he is talking about and speaks in language that business people understand.Secondly,he has created a model/framework that is able to be used and scaled. This model, combined with the principles around innovation networks, using lean methods with start ups and bringing start ups and corporations earlier in the process makes sense and is easy to read. Don't let that mislead you-there is much richness to be mined. I found myself re-reading sections several times and spending time to reflect provided me with additional insights around the cultural impacts of this type of effort.Michael's generous us of his personal experience, both successful and not, provide rich learning for anyone engaged in trying to work with start ups and corporations in creating new products and services.Finally, his thinking on the some of the polarities show deep thought and valuable learning. The insights around developing the "both and" approach vs. an "either or" approach and how he balanced several of these tensions are developed in his examples. Some of the polarities he works with are collaborating and competition, risk and safety, structure and flexibility, short and long term and growth and stagnation. There are many more. The point is that he has identified the inherent tensions and found ways to make them work in service of innovation.Finally, Michael's passion and enthusiasm for this work is contagious! I highly recommend it.Rick Rocchetti
1 of 1 people found the following review helpful. Preparing for a collective disruption of the future By paul4innovating The core of his book is firstly arguing the old definitions of innovation are dead (this I totally agree with) and as Michael states new ideas are coming from everywhere, emerging competitors are disrupting established companies every day. Companies need to increasingly focus on new business creation for step-change growth.Michael rightly points out this is a scary place to go for big companies, as this is transformative innovation and most are simply are not good at undertaking this. His book sets out to address that ‘soft spot’ in the big- company skill set. It is all about understanding, learning ad playing the collaborative disruption game.This collaborative disruptive game he believes comes through a collective disruption model where you engage more with the entrepreneurial ecosystem to create market-disrupting businesses. That means collaborating earlier and more deeply with partners and that’s the roadmap he’s trying to share with this book.The book lays out some practical approaches in each phase of corporate/start-up co-creation: discovery, definition, incubation and integration. And he supports his case with interviews and examples from some leading exponents of innovationThe book offers much for the insider within big organizations but also for the partners found outside, as well as for the many entrepreneurs that will find much that will help them when they are dealing with big organizations.So this is a book that goes beyond transactional approaches and focuses on the need for relationship-based networks and a solid understanding of the innovating ecosystem, one of collective disruption for future growth.
1 of 1 people found the following review helpful. The "Go-To" Source for This Complex Type of Deal-Making By David Roth Mike's book is the go-to source for anyone exploring this topic. It's a pragmatic, strategic and carefully thought-out roadmap for how to build win-win alliances between new venture creators and corporate partners. He goes to great lengths to articulate all the different ways in which these types of relationships can be structured, explaining the risks and rewards of each model.Mike's experience from being on both sides of the table brings a welcome candor and authority to the content. The book's flow and pacing also make it very compelling. There's no hyperbole here. Just smart, succinct and diverse examples of how and why to engage in various types of conversations, with the goal of negotiating deals that maximize each parties' best assets and outcomes.I know from my own experience in structuring high-profile corporate-backed deals for various entrepreneurial ventures I've started that there's no "one-size-fits-all" model and that the personalities/priorities of the key stakeholders, bureaucratic hiccups of large enterprises, naivety of entrepreneurial backers, fine print in the contracts, etc. are all key factors that will make or break a deal. Period. Michael addresses all of these issues and many more. This is the first business book that truly mirrored my own experience.I highly recommend this book to any business person who's serious about pursuing a smart and effective, not "headline making" approach to building these types of alliances. The upside can be huge. So can the downside. Michael understands that implicitly.
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