Indieconomy Branding: DIY Brand Definition and Strategy for the Modern Small Business, by Annie Smidt
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Indieconomy Branding: DIY Brand Definition and Strategy for the Modern Small Business, by Annie Smidt
PDF Ebook Indieconomy Branding: DIY Brand Definition and Strategy for the Modern Small Business, by Annie Smidt
If you’re running a small business, startup or non-profit, does it have a strong brand? Could it be more purposeful? Could it be doing more? Do you understand it deeply? Does it have a brand at all? I’m not talking about a logo. That’s just one of many symbols for your brand. I’m talking about how your company is perceived by its audiences, and the emotions they feel when they think of you. You can’t totally control what other people think, but you can control how amazing your company is. And, you can have a profound knowledge of what it’s all about, what its values are, how it relates to its audiences, what it’s selling (both the real and the intangible), how it talks, what it says, and most of all, why. That’s brand definition, in a nutshell. This book explains what a brand is, without all the fluff and bother of big corporate la-di-da, and teaches you how to create one for your company or product. Down-to-earth explanations and hands-on exercises will take you from brandless or “accidentally branded” to a place where you really get what your brand is, and what it aspires to become. This book will help you construct a super-strong strategic foundation on which to build your identity design, campaigns, products, website, communications, ongoing business strategy and everything else that is part of running an organization that speaks to its audiences with a resonating voice. Indieconomy companies are business and organizations that care about adding good stuff to the world — from art, music, and design, to humanitarian aid, to products that make people’s lives more delightful and services that make people’s lives richer. These business are small or are startups, and have at least a bit of a rebellious, can-do spirit. Their owners are smart, inspired, and inspiring. See yourself? Grab some coffee and open the book.
Indieconomy Branding: DIY Brand Definition and Strategy for the Modern Small Business, by Annie Smidt- Amazon Sales Rank: #2745186 in Books
- Published on: 2015-03-13
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .41" w x 6.00" l, .55 pounds
- Binding: Paperback
- 180 pages
About the Author Annie Smidt is a branding consultant and designer in Boston, MA. Her firm, Durable Creative works with Indieconomy companies of all stripes.
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0 of 0 people found the following review helpful. Smidt writes with great clarity and a bit of humor while honing in ... By Deborah Kimmel Ms. Smidt writes with great clarity and a bit of humor while honing in on what really matters when you are trying to effectively brand your "product". The exercises she designed really helped me figure out what my "brand" is and I realized how unclear I have been in the past. Following all I've learned in this book, I now think I can get my product out there with a more understandable and greater impact. Highly recommenfded.
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