Customers Included (2nd Edition): How to Transform Products, Companies, and the World - With a Single Step,

Customers Included (2nd Edition): How to Transform Products, Companies, and the World - With a Single Step, by Mark Hurst

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Customers Included (2nd Edition): How to Transform Products, Companies, and the World - With a Single Step, by Mark Hurst

PDF Ebook Download : Customers Included (2nd Edition): How to Transform Products, Companies, and the World - With a Single Step, by Mark Hurst

Why do companies so often fail to give customers what they want? "Customers Included" provides a roadmap for any executive or entrepreneur who wants to create better products and services. Using real-world case studies—from Apple, Google, Netflix, and Walmart to an African hand pump, a New York City park, and the B-17 bomber—the book clearly explains why including the customer is an essential ingredient of success for any team, company, or organization. Mark Hurst, a pioneer in the field of customer experience, provides practical tips for a strategic, customer-inclusive approach that generates results.

Customers Included (2nd Edition): How to Transform Products, Companies, and the World - With a Single Step, by Mark Hurst

• Amazon Sales Rank: #136594 in eBooks
• Published on: 2015-03-31
• Released on: 2015-03-31
• Format: Kindle eBook

Customers Included (2nd Edition): How to Transform Products, Companies, and the World - With a Single Step, by Mark Hurst

Where to Download Customers Included (2nd Edition): How to Transform Products, Companies, and the World - With a Single Step, by Mark Hurst

Most helpful customer reviews

1 of 1 people found the following review helpful. You do not need to be a "customer experience" professional to love this book By Richard My review for the second edition of Customers Included mirrors my review of the first edition... Since its first publication in 2013, I have purchased several copies for family, friends and colleagues. This book will take only a few hours to read, but I guarantee the take-aways will improve your business outcomes for the rest of your career.You do not need to be a "customer experience" professional to love this book. The advice is both practical and thought provoking for most all of us. Venture capitalists, entrepreneurs, start-up teams, CEOs, CMOs, product managers, UI/UX professionals and non-profit organizers all have something to learn from the real world examples Phil and Mark illustrate here.If your business (for profit or otherwise) depends on customers, members, users, patrons or clients, Customers Included is a must read. The not-so-ironic attribute of this book is that it was written to be read easily, to instruct, to entertain and to be consumed. Phil and Mark have put their customers (their readers) at the center of their thinking when writing this book. Each chapter concludes with a Chapter Summary & Key Points section. The brevity, clarity and logic behind their thinking is refreshing.This is a practical how-to guide for including your customers in your business design. It will challenge your current assumptions about delivering great customer experience and help you build a stronger, healthier and more vibrant business.

1 of 1 people found the following review helpful. Must-Read to Avoid Epic Fails By Reader Have you ever worked on a product that just didn't click? You know - it seems like a great idea in theory but when you roll it out to customers, it just lands with a thud. And you end up thinking, "Man, they just didn't get it. What's wrong with these people???"It turns out you're not alone. Everyone from the Department of Homeland Security to Google (Wave, anyone?) has faced these epic fails. But no one has really explained why... until now.Mark Hurst, in a simple and engaging fashion, lays out step-by-step how these colossal failures came to be. And more importantly, what can be done to prevent them in the future.In other words, a must-read for anyone trying to turn the next "great" idea into a product that customers actually love...

1 of 1 people found the following review helpful. Read at least twice and then have your team read it. By W. North Great read and so helpful. I had the opportunity to spend the day with the author and I must say Mark truly wowed me. If you have the opportunity to meet Mark, do it. This well written book is full of stories and examples that demonstrate why including the most important part of your business (the customer) is key. Mark's writing style reminds me of the Heath brothers who wrote "Made to Stick." In my own training programs about customer experience, I always refer to this book. Overall, great read that reminded me, taught me and delighted me.

See all 15 customer reviews... Customers Included (2nd Edition): How to Transform Products, Companies, and the World - With a Single Step, by Mark Hurst

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Customers Included (2nd Edition): How to Transform Products, Companies, and the World - With a Single Step, by Mark Hurst

Customers Included (2nd Edition): How to Transform Products, Companies, and the World - With a Single Step, by Mark Hurst

Customers Included (2nd Edition): How to Transform Products, Companies, and the World - With a Single Step, by Mark Hurst

Customers Included (2nd Edition): How to Transform Products, Companies, and the World - With a Single Step, by Mark Hurst