Emotional Intelligence for Marketing: Positive + Negative = Positive, by Steve young
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Emotional Intelligence for Marketing: Positive + Negative = Positive, by Steve young
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Ever wondered why all you marketing efforts ended up in vein? Not sure what your potential customers like or dislike? One answer for these questions is failing (or lacking) to apply "Emotional Intelligence" in your marketing campaigns. Positive results can be derived out of negative factors when you apply "EI" rightly in any of your marketing campaigns. This mini-book is a small initiative to hash out the important“Emotional Triggers”, a specific niche of Marketing Psychology, yet an overlooked part in today’s supercharged marketing practices. Many leading brands have diligently and creatively used Emotional Intelligence with their marketing campaigns and gained billion dollar results. This book will crisply cover the main aspects of Emotions and Triggers while telling you how they can be used in the marketing activities for various purposes, like copy-writing, content marketing, Email marketing, etc. Without any doubt, the role of Emotional Intelligence is will be huge in the future of Digital Marketing. P.S. A long list of free and useful web resources included for marketers and copy-writers.
Emotional Intelligence for Marketing: Positive + Negative = Positive, by Steve young- Amazon Sales Rank: #882570 in eBooks
- Published on: 2015-03-03
- Released on: 2015-03-03
- Format: Kindle eBook
Where to Download Emotional Intelligence for Marketing: Positive + Negative = Positive, by Steve young
Most helpful customer reviews
2 of 2 people found the following review helpful. Steve Young's Emotional Intelligence might be just the trigger you need to affect your business approach By Cyrus Webb For anyone in business or for those of us with a product we want to know the best way to reach our audience and get to potential customers. What STeve Young brings us in his book EMOTIONAL INTELLIGENCE FOR MARKETING is that we might be going about it the wrong way. We might be so busy trying to push ourselves onto them---especially in the world of social media---that we are not paying attention to their wants and needs.This book could be seen as a good primer to thinking differently about your approach to customers and the way you discuss your business or brand. It can definitely make you wonder if you are giving the right impression to those you want to support you and what you have to offer. By helping us to look at what not to do, Steve puts us in a better position to focus on what we can and should be doing to be successful---and to bring people along with us.Definitely a book that is worth the time if you are starting to figure out the best way to approach your potential audience, Steve has given you some great points to think about in EMOTIONAL INTELLIGENCE.
2 of 2 people found the following review helpful. Few tips to improve your marketing skills By Yana Kellog It is a funny book, written by an amateur writer, but never the less it can teach us some very important things.The target is small business companies, working moms, students and others. Some of the techniques are for me, some are for the others, there is no such thing like universal technique in marketing.Anyway, there is one common niche, that is to know you customers. To know likes and dislikes.For the rest, you have to get the book and find out yourself.
1 of 1 people found the following review helpful. A fresh view on applying emotional triggers in marketing. Precise and Pertinent. By Pop Dave Speaks about how to easily understand and apply emotional triggers in a more organized and appropriate way.Pros:Precise and pertinent to the topic.The sample emotional triggers grid is quite useful and can be used as a starting point.Like Steve's suggestions of utilizing emotional triggers effficiently to boost the response rate of marketing campaigns.Worth reading for the people into marketing, sales and copywriting arena.Cons:Little More details and examples could have been provided to make the flow a bit more interesting.
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