Sabtu, 23 Februari 2013

LeadG2: Getting Prospects to Raise Their Hands, by Matt Sunshine

LeadG2: Getting Prospects to Raise Their Hands, by Matt Sunshine

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LeadG2: Getting Prospects to Raise Their Hands, by Matt Sunshine

LeadG2: Getting Prospects to Raise Their Hands, by Matt Sunshine



LeadG2: Getting Prospects to Raise Their Hands, by Matt Sunshine

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LeadG2: Getting Prospects to Raise Their Hands was written to help key players within sales organizations navigate the changing research and buying patterns of prospects and clients. When applied, the principles and strategies in this book will help you generate more qualified leads for your sales team while also developing a new stream of revenue for your business. We make it sound simple…because it is. A shift in the way you present your brand, engage with prospects and customers, and manage the sales process will not only be beneficial to your business but critical to its survival. As more consumers (B2B and B2C) turn to online research long before talking to a salesperson, it is critical to identify who they are finding online. Are they finding you or your competitor? What information are they finding? LeadG2: Getting Prospects to Raise Their Hands walks you through our proven 7 Step Lead Generation System that we’ve successfully helped companies across the country implement and execute. The topics covered in detail include: 1.Planning for success and understanding your target persona 2.Creating compelling content that will attract new prospects to your business 3.Where and how to distribute your content for optimal conversions 4.How to convert visitors into leads and capture relevant information for sales 5.The power of analytics and what really needs to be measured 6.The importance of cultivating your leads (and how marketing automation can help) 7.Best practices for converting visitors into leads and using lead intelligence and lead scoring Inbound marketing is about taking everything you already know—your market, your industry, your products and services, the solutions you sell, and your customers’ needs—and turning it into thought-leading, lead-converting content. This content will not only educate but also ensure that your brand continues to be relevant and easily found online during the research and buying stages. After reading LeadG2: Getting Prospects to Raise Their Hands, you’ll have the understanding and tools to implement your own inbound marketing strategy and, most importantly, you’ll be in a position to transform the way you do business and approach the sales process with the consumers’ needs in mind.

LeadG2: Getting Prospects to Raise Their Hands, by Matt Sunshine

  • Amazon Sales Rank: #2251353 in Books
  • Published on: 2015-03-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .51" w x 6.00" l, .67 pounds
  • Binding: Paperback
  • 224 pages
LeadG2: Getting Prospects to Raise Their Hands, by Matt Sunshine


LeadG2: Getting Prospects to Raise Their Hands, by Matt Sunshine

Where to Download LeadG2: Getting Prospects to Raise Their Hands, by Matt Sunshine

Most helpful customer reviews

1 of 1 people found the following review helpful. Cold Calling Is Dead By Maura Lane Is it true that you can get customers to come to you? It is if you incorporate inbound marketing in your lead generation plan. Today 57% of clients have searched and gathered information about us before they engage in a sales call. Cold calling is dead. Information and being a thought leader in your business is the way to attract potential customers. You may want to dive in and just do it but do yourself and your business a favor and read this book first. And do like I am doing, read it again. This book takes you step by step in how to plan, create and distribute content, capture your visitors, analyze the information, cultivate your leads, and convert those leads into customers that you can truly help. .

1 of 1 people found the following review helpful. Fantastic book that every marketer needs to read! By Danielle Buckley This book perfectly outlines every thing you need to know about about inbound marketing and how these methodologies are used to actually generate qualified leads for your business. It's written in a way that people of varying marketing knowledge can learn and act based on the information provided.I've read many marketing books and this one is certainly one of my favorites. It's easy to follow, to the point, includes great examples and stories, but also leaves the reader knowing how to take this information and implement into their own business strategy.

1 of 1 people found the following review helpful. Practical advice By Dean This book offers practical advice without a lot of fluff. Well worth the quick and easy read.

See all 9 customer reviews... LeadG2: Getting Prospects to Raise Their Hands, by Matt Sunshine


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LeadG2: Getting Prospects to Raise Their Hands, by Matt Sunshine

LeadG2: Getting Prospects to Raise Their Hands, by Matt Sunshine

LeadG2: Getting Prospects to Raise Their Hands, by Matt Sunshine
LeadG2: Getting Prospects to Raise Their Hands, by Matt Sunshine

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