Remaining Relevant - The future of the accounting profession, by Rob Nixon
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Remaining Relevant - The future of the accounting profession, by Rob Nixon
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Since 1994, Rob Nixon, CEO and co-founder of PANALITIX, has coached and taught accountants how to run profitable and efficient firms. He is an entrepreneur who has been running successful businesses since 1986. His latest innovation, PANALITIX, is cloud software which enables accountants' to offer real time business advisory services their clients. An industry thought-leader, whose speaking engagements have taken him around the world, Rob sets the benchmark for change for accountants failing to adapt to a changing industry. More than 150,000 have heard him speak and 16,000 accountants have used Rob's training products including his revolutionary coaching model called coachingclub™ or his DVD workshop modules. In 2011, Rob published his first book "Accounting Practices Don't Add Up!", an insightful yet practical guide for firms to move beyond the limitations of the traditional 'practice' model. Since then, the explosion of cloud computing and its impact on the accounting industry is the impetus for Rob's latest book "Remaining Relevant". It's all about the future of the accounting profession.
Remaining Relevant - The future of the accounting profession, by Rob Nixon- Amazon Sales Rank: #250478 in Books
- Published on: 2015-03-19
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .48" w x 5.98" l, .69 pounds
- Binding: Paperback
- 208 pages
Review "If you are serious about the profession, you can't afford not to heed this advice on a daily basis. Rob Nixon is to accounting what Peter Drucker was to strategy: He creates new paradigms and fresh approaches to a discipline that would be headed for the doldrums without him. I've worked with Rob Nixon and find him one of the most exciting and entrepreneurial thinkers in the world. It's a shame that only the accounting profession benefits from his genius." -Alan Weiss, PhD Author, Fellow of the Institute of Management Consultants, Member of the Hall of Fame of the National Speakers Association"Rob Nixon has been bringing ideas to the accounting profession for many years. REMAINING RELEVANT is one of Rob's biggest contributions to date. If you read it you will take away value added ideas for growing your practice that you won't find so succinctly well packaged anywhere else." -Jay Nisberg, PhD, Internationally recognized consultant to the CPA/CA profession"If you believe that the public accounting profession is immune from change, you have a rude awakening coming. We have to change what we do and how we think in order to survive. This book offers a roadmap to success for the entrepreneurial accountant, backed up by some pretty thorough and impressive research. If you're running an accounting firm and still want to be in business in five years time, then you need to read this book. It's as simple as that."-Steve McIntyre-Smith, Consultant to the Public Accounting Profession"Rob is a true global thought leader for the accounting profession. Rob understands global trends with local realities. Remaining Relevant is a must read for every firm that wants to thrive today and into the future." -Shannon Vincent, Consultant to the USA CPA profession"Technology is enabling and will demand the accounting profession to transform. From changing the engagement and service mix within a firm, to fixed fee billing and off shoring... everything is up for review. As long-term industry insider and visionary, Rob has the unique capability to help accountants focus on what is important through his direct, and at times confronting, analysis of the profession. A must read." -Tim Reed, CEO, MYOB
About the Author Rob Nixon is Rachel Carson Professor of English, University of Wisconsin-Madison. Among his many books is Dreambirds: The Natural History of a Fantasy. He is a frequent contributor to the New York Times.
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Most helpful customer reviews
2 of 2 people found the following review helpful. The good, the bad and the ugly By Monte Huebsch Like the review title said, this book has all three elements. The good is that much of the content is relevant to ANY professional service firm. While written for the accounting professional much is directly transferable to architects, lawyers, engineer, you get the idea. Plus Rob does include results of personal, accounting profession research conducted by his company. The greatest value comes in his arguments for “value pricing” but one of the reviewers, Alan Weiss is a better protagonist for this. I suspect borrowed heaving from his body of work. So this is all the “good stuff”.The bad is twofold. By the authors admission this is an attempt at “leverage” his time to sell his accounting dashboard, Software as a Service (SaS). Nothing wrong with that and full disclosure was included but the frequency and repetition is tiresome. Secondly is the old sales approach of creating fear, uncertainty and doom by promoting the idea that account compliance work is soon going away due to cloud computing and SaS like Xero, MYOB and QB. Basically, Rob falls for the trap of confusing “causality and causation”. Sure data will reside in the cloud. Sure people will use real time SaS tools BUT to suggest that this will destroy the majority of income from compliance work is “frog droppings”. Compliance is and will continue to grow as will government interference and red tape – regardless what the politicians say. Rob is old enough to know this. Superannuation or 401K reporting grows in complexity daily as does export compliance, R and D involvement and investment reporting. The list is never ending and never leaving either. You don’t “scare” people to change but entice them with new and value adding services.The ugly, is a completely unrelated musing about the “leaving speech” that Rob gives all his new team members. He basically chats to all new hires that one day they will be going but he hopes they learn and grow during their time with his company. Unlike Dale Carnegie, who had 43 millionaires working for him, when asked how he hired so well, he replied “he supported and built them" – didn’t hire them. I have canvased numerous HR professionals and none feel a “leaving speech” sends a supportive message about a company “vision” and getting people beyond the leadership of the company CEO. Rob admits that in one year alone he had over 100% staff turnover. It is now clear why. But why promote a failed process?This is Rob’s second book in 5 years. This will tome will be outdated with 18 months.
1 of 1 people found the following review helpful. Every person in the accounting firm should have this book By Daniel Priestley “Every profession is in danger of disruption from technology but accountants especially must adapt now in order to remain relevant. The prospect of business software talking directly to the tax authority software isn’t far away. The opportunity for cloud computing to move accounting functions offshore is already a reality. The question for every accountant is not about survival however, it is about the great opportunity to become a trusted, meaningful and valued advisor to growing businesses. The functional roles are being replaced but the highly valued roles are becoming more in demand. This book should be the seen as the handbook for every accountant and it should become a day-to-day resource for transforming an accounting practice. This is a book that every person in the firm should have and it’s contents should be discussed weekly.”Daniel Priestley - Entrepreneur and bestselling author of "Key Person of Influence", "Entrepreneur Revolution", "Oversubscribed".
0 of 0 people found the following review helpful. Review by a business client of accountants By Chris G (Australia) I own a services company (specialised design not accounting). Remaining Relevant has all the principles that apply to any service-based business so it's useful for anyone to buy. A hot one is Value vs Hourly - Value has proven to be successful and true in our industry too. As does clear communication channels with clients. This book is easy to to read in a conversation format. The ideas aren't all new but they are new for the accounting profession which needs a refresh. Not sure I want to pay any more for my accountant's services until I can see some distinct measure of improvement and value to my business with guarantees. The motivation and energy to make change for success in your business is infectious from the author. Yes it clearly states in the book that it is assisting a leverage and sales process for other Rob Nixon products but that's part of the lesson that's being conveyed to accountants. How to leverage and market. I enjoyed the read.
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