Social Media Myths BUSTED: The Small Business Guide To Online Revenue, by Laura Rubinstein CHt
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Social Media Myths BUSTED: The Small Business Guide To Online Revenue, by Laura Rubinstein CHt
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Social media marketing for the small business owner often comes with a lot of questions and resistance. This resistance is the primary block to revenue. Social marketing expert, Laura Rubinstein, interviewed more than thirty entrepreneurs, business owners and social media pros to debunk the myths and offers a progressive guide to building profitable and meaningful connections on networks like Google Plus, LinkedIn, Twitter, Facebook, Pinterest and Instagram. Learn from Rubinstein and other top thought leaders about what it takes to stand out, connect and attract new clients. Whether you're in a creative field, local business, or professional, you'll be guided through the most common and some uncommon misconceptions. First, you'll learn the truth. Rubinstein reveals why each myth is just that, a widely held but inaccurate belief. Next, each section offers a process to break through the misconceptions to marketing insights and insider strategies that will help the small business, professional, or rising entrepreneur stand out and be taken seriously by the specific people and organizations who benefit most from your services. Woven throughout the book are tidbits, training and tools from a wide variety of experts and successful small business owners. This small business manual for social media marketing covers many of the most popular social networks in depth. In addition, you'll be given access to all the original interviews. Leaders interviewed include: Joel Comm, Jenn August, Larry Benet, Deb Cole, Emmanuel Dagher, Tina Dietz MS, NCC, Teresa de Grosbois, Karen Dietz, Melonie Dodaro, Carol Dodsley, Denise Gosnell, Stephanie Gunning, Samantha Hartley, James Hickey, Nicole Jolie, Holly Kolman, Natalie Ledwell, Elaine Lindsay, Gail Martin, Sharon McRill, Lisa Mininni, Sierra Modro, Julie Renee, Kathryn Rose, Tar’Lese Rideaux. Ted Rubin, Neal Schaffer, Lisa Steadman, Brandee Sweesy, Viveka von Rosen, and Denise Wakeman
Social Media Myths BUSTED: The Small Business Guide To Online Revenue, by Laura Rubinstein CHt- Amazon Sales Rank: #1764683 in Books
- Published on: 2015-03-23
- Original language: English
- Dimensions: 8.50" h x .40" w x 5.50" l,
- Binding: Paperback
- 176 pages
Where to Download Social Media Myths BUSTED: The Small Business Guide To Online Revenue, by Laura Rubinstein CHt
Most helpful customer reviews
1 of 1 people found the following review helpful. Whether You Are New to Social Media or an Old Pro - This Gem of a Book is for You By Kristy Schnabel If I had printed this book out and used a highlighter pen, it would be dry. Instead, I read it on my Kindle, and I used the highlight feature so much that nearly every page has some highlighted passages. In other words, this book is chock-full of valuable content.Besides challenging any myths you may have about social media-- and people have plenty-- Laura tells her readers how to relax and be themselves online sharing only what feels comfortable. While telling her audience how to be strategic and thoughtful in their approach, she's also letting them know what not to do to turn people off.What I especially liked about Laura's book, is that she didn't just share her wisdom, but cited trusted industry studies and interviewed social media movers and shakers such as Joe Comm, Andrea Vahl, Melonie Dodaro, and many, many more.If you are new to social media marketing for your business, then you need this book to give you an expert overview to get started in the right way. If you've been around social media for a while, then you need this book to fill in your gaps, learn some new strategies on your existing social media channels, or to expand to newer channels.Laura did more than bust myths and interview experts. She drilled down on the top social media channels (Facebook, LinkedIn, Google+, Twitter, and Instagram) and explained them in metaphorical terms to make them understandable to all. She provided strategies, tips, and tools to make her audience be the most effective on each of these networks.By the end, the only thing standing in the way of making lots of connections on social media to enhance your business is you.Thanks for sharing your know-how, Laura. I'll be referring people to this fine book.
1 of 1 people found the following review helpful. A very practical and no-nonsense guide for anyone doing any type of social media By Maria M. Carter Everyone says you need to build relationships on social media. Laura and her featured experts actually tell you HOW to do that. You might think it's obvious if you're already good at networking. But I learned some very interesting and strategic relationship building activities that will make a HUGE difference in getting to some influential leaders I was yearning to meet. Now I have the key.Laura says it herself in this easy-to-read book:"I spend time staying updated on social media so others don't have to." ~ Laura RubinsteinLet this book 'trim the fat' off of all the time you spend on social media ... and make the time you spend, count even more ...
1 of 1 people found the following review helpful. Easy to read and understand By Jeanette Reynolds Laura has taken what could be a dry subject and made it interesting, readable and very clear. She dispels any fear of using social media for business and helps us realize it's all just like how we communicate, and even make friends, in our daily, face-to-face relationships. In fact, using this medium, we get to really think about what we want to say before we "open our mouths". It is a great book filled with valuable information. I highly recommend it.
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