The Myth of the Idea and the Upsidedown Startup: How Assumption-based Entrepreneurship has lost ground to Resource-based Entrepreneurship., by Newton M. Campos
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The Myth of the Idea and the Upsidedown Startup: How Assumption-based Entrepreneurship has lost ground to Resource-based Entrepreneurship., by Newton M. Campos
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Based on decades of global insights into the life of successful and unsuccessful entrepreneurs, Professor Campos deconstructs the myth that successful startups are built upon great ideas, once and for all proving the vast majority of aspiring entrepreneurs are positioned to explore their potential before having a specific idea in mind for a new venture.In a friendly yet defiant and inverted manner, the book starts with the traditional end – by drawing a supported conclusion about modern entrepreneurial endeavors. Professor Campos then succinctly navigates through real cases and recent powerful concepts such as Design Thinking, Effectuation and Lean Startup, in an audacious quest to explain why execution is emerging as the main source of entrepreneurial achievement around the world.The Upsidedown approach is presented in a conversational tone, allowing readers to discover an entrepreneurial process based on their ability to explore existing resources and social connections, thus debunking the myth that the idea is the crucial first step.
The Myth of the Idea and the Upsidedown Startup: How Assumption-based Entrepreneurship has lost ground to Resource-based Entrepreneurship., by Newton M. Campos- Amazon Sales Rank: #1598087 in Books
- Published on: 2015-03-05
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .41" w x 6.00" l, .55 pounds
- Binding: Paperback
- 162 pages
About the Author Professor Newton M. Campos, PhD is an Adjunct Professor of Entrepreneurship at IE Business School in Madrid, Spain and at Fundação Getulio Vargas in São Paulo, Brazil. Campos is also academic and executive vice-director of the Private Equity and Venture Capital Research Center at FGV-SP and a contributor to different publications worldwide.With more than 20 years of experience in Business Development for technology and educational services, Professor Campos has built a firm reputation in both industries at a global level, leading a solid list of successful achievements both with his own business initiatives and with respected companies and academic institutions worldwide.Having lived on 4 different continents and visited more than 50 countries for professional and academic purposes, Professor Campos has chosen to focus his academic career around the topic of Entrepreneurship. He places an emphasis on the role of obstacles and social networks for entrepreneurial ventures in emerging and underdeveloped economies.As an Accountant from PUC (São Paulo, 1999), Professor Campos gained an MBA from IE Business School (Madrid) and IIM Indian Institute of Management (Calcutta) in 2001 and a PhD in Business Administration from Fundação Getulio Vargas (São Paulo) in 2010. He is married to Livia, father of Bernardo and divides his time between Latin America and Europe.
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Most helpful customer reviews
6 of 7 people found the following review helpful. Surprising, revealing and convincing By Guilherme Bahia I read this short and original book in one Saturday afternoon. It really succeeds in being accessible to the common reader without superficialities or clichés. In fact, one important point of the book, as suggested in the title, is the deconstruction of the romantic myth of the entrepreneur as an empty-handed guy who shows up with a great idea and becomes a self-made man. Well, the book says, these people do exist, but they are much rather the exception than the rule.The upsidedown approach offered by Newton Campos sees The Idea (in capital letters to emphasize the over importance usually attached to it) as a secondary input for the entrepreneurial process, or perhaps a byproduct of the most important one: the resources. The usual path of first having an idea and then going after the resources for implementing it is thus reversed: it is the ability to mobilize resources that may lead to a good idea (this reminded me of a maxim from Liddell Hart, an important thinker on military strategy: adjust your ends to your means, not your means to your ends).By “resources” the author doesn’t mean only the financial ones. Knowledge, social contacts, everything that can be put into use for a business purpose counts, even political connections. Did I say political connections? Yes, I did. Campos has no problems with discussing the dark side of the Force.One consequence of the prevalence of resources over ideas is that rich and well connected people are the most likely to succeed in their ventures – and the author doesn’t hide behind euphemisms on this: “by far, most successful entrepreneurs around the world are experienced professionals and come from upper or upper-middle social classes”. Or: “often a small group of families control entire industries and many of the entrepreneurial opportunities within those industries”.But don’t get me wrong. The book is not an essay from a business professor that suddenly turned anti-capitalist. Instead, it is an honest work from a researcher that deeply believes in the transforming power of entrepreneurs, but who doesn’t let his passion turn him blind. The last chapter discusses the role of entrepreneurs in Capitalism in well researched pages with references to Max Weber, Joseph Schumpeter and many other authors.As an irreverent stylistic resource, the upsidedown approach is taken to the chapters' numbers, so that we begin in chapter 4 and end in chapter 1. Also, at the beginning of each chapter we find the estimated reading time, perhaps as a good-humored reminder of Benjamin Franklin’s famous “time is money”, quoted in the book.(Disclosure: I’ve known the author personally for more than ten years.)
4 of 4 people found the following review helpful. Must read for aspiring entrepreneurs!! By Claudia Hogan I wish I had read this book earlier! It's so easy to forget the importance of really understanding a problem before trying to solve it... I believe this book enlightens anyone considering jumping into the entrepreneurial world.
4 of 5 people found the following review helpful. I took 3 entrepreneurial courses in 3 top schools, ... By G. Pimentel I took 3 entrepreneurial courses in 3 top schools, and they all started with idea sessions. My first successful venture happened when, by chance and without being conscious, I used the approach suggested by Prof Campos. A must-read for all (wannabe) entrepreneurs and business people.
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