The Six Deadly Marketing Mistakes - and How to Fix Them, by Kevin McArdle
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The Six Deadly Marketing Mistakes - and How to Fix Them, by Kevin McArdle
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Are you wasting time and money on marketing that simply raises interest—but fails to generate action? Many companies throw away their marketing dollars—and tie the hands of their sales force—by making six deadly marketing mistakes. These mistakes create marketing messages that your prospects simply tune out, making both your company—and your products and services—invisible. In today's competitive environment, "invisible" quickly translates into "insolvent." In The Six Deadly Marketing Mistakes, you'll discover the six deadly marketing mistakes most companies make. You'll also see you how a few simple adjustments can significantly improve your results—and create marketing strategies that get results.
The Six Deadly Marketing Mistakes - and How to Fix Them, by Kevin McArdle- Amazon Sales Rank: #6458635 in Books
- Published on: 2015-03-05
- Original language: English
- Dimensions: 8.00" h x .10" w x 5.25" l,
- Binding: Paperback
- 40 pages
About the Author Kevin McArdle is a veteran entrepreneur with more than 25 years of domestic and international business experience. Over his career, he’s specialized in showing companies how to create a competitive advantage by uncovering their key differentiators and communicating them effectively throughout their marketing and sales messages. As President and Principal Consultant at McArdle Business Advisors, he has designed and implemented business growth and professional development programs for a diverse range of companies. He has helped emerging, mid-market, and Fortune 500 companies strengthen their strategy, execution and competitive differentiation to build market share and grow revenues even in the most challenging markets.
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Most helpful customer reviews
0 of 0 people found the following review helpful. Clear and compelling process to drive differentiation and growth By jgala I found this concise and insight-packed book an easy and informative read that helps anybody who wants to communicate persuasively. It clearly lays out a simple approach to increasing the impact and value of not just what you want to communicate, but more importantly, what you want to achieve. While there could be more examples that really drive home the points, this is well worth the time and provides insights you can use immediately to positively impact your business - whatever it is.
0 of 0 people found the following review helpful. If your sales and marketing efforts need a tune up, you owe it to your company--and your customers--to read this book By Todd Alexander Over the past several years, I've witnessed a number of companies adopt a "value-based" sales approach as a means of creating differentiation, growing sales, and improving profit margins. Throughout this time, what many leaders have learned is that value-based selling without value-based marketing, is comparable to a 6-cylinder engine running on just 4 cylinders! The Six Deadly Marketing Mistakes offers a practical, step-by-step guide to diagnosing where your marketing messaging is likely sputtering AND how to fix it. I've already recommended this book to all of my clients and view it as a must read for business owners, company presidents, sales and marketing leaders alike.I was fortunate to receive a complimentary copy of The Six Deadly Marketing Mistakes for the purpose of reviewing it. Kevin, thank you for sharing your knowledge and experience in the marketing arena.
0 of 0 people found the following review helpful. A practical, actionable guide that provides clear results oriented messaging By gdpoul This easy to read, well organized book uses many examples, stories and personal experiences to clearly show how you create effective messaging. Told through the eyes of the customer, the six mistakes show how what we communicate may not be what the customer wants to hear, and offers many ways to turn your message into a force that drives your customer into action. This is one short book you will want to share. For the purpose of reviewing this book, I received a complimentary advanced copy.
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