Minggu, 06 Juni 2010

Quantum Advertising: A brief reflection on the nature of advertising, by Bob Hoffman

Quantum Advertising: A brief reflection on the nature of advertising, by Bob Hoffman

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Quantum Advertising: A brief reflection on the nature of advertising, by Bob Hoffman

Quantum Advertising: A brief reflection on the nature of advertising, by Bob Hoffman



Quantum Advertising: A brief reflection on the nature of advertising, by Bob Hoffman

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A brief reflection on the nature of advertising

Quantum Advertising: A brief reflection on the nature of advertising, by Bob Hoffman

  • Amazon Sales Rank: #425682 in eBooks
  • Published on: 2015-03-13
  • Released on: 2015-03-13
  • Format: Kindle eBook
Quantum Advertising: A brief reflection on the nature of advertising, by Bob Hoffman


Quantum Advertising: A brief reflection on the nature of advertising, by Bob Hoffman

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0 of 0 people found the following review helpful. As always a thought provoking perspective By John Truscott Having spent 35 years in the ad agency business I am frustrated by the fact that we seem to be no closer to understanding how advertising works now than we were when I started. I had always thought that clever people with improving methods and resources would solve the problem. Bob's perspective, if true, suggests that may never be the case. And I'm more inclined to believe him than cling to the idea that we can find a replicable equation for successful advertising. Thanks for the provocative POV.

0 of 0 people found the following review helpful. incredibly bright in its ignorance By seba Socrates said "all i know is i know nothing". In a business crammed with gurus who vie for being the new neil armstrongs of advertising, bob hoffman undresses them all by simply acknowledging that he's got no answers, but a few thought-provoking questions.That's as good as it gets in this business. Nobody really knows anything. But only the best ones dare admit it and ask them.

0 of 0 people found the following review helpful. excellent thought provoking read By M. Nyatsambo Bob has a wonderful way of getting you to stop, smell the roses and really think about the experience you just had. In this case, it's the way you sold your agency services to a client. Is rooted in authenticity? Are you truly thinking about the end consumer? No answers but great thought starters.

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Quantum Advertising: A brief reflection on the nature of advertising, by Bob Hoffman

Quantum Advertising: A brief reflection on the nature of advertising, by Bob Hoffman
Quantum Advertising: A brief reflection on the nature of advertising, by Bob Hoffman

Off Grid Living: Alternative Energy Solutions to Inspire You to Use More Clean, Green, and Renewable Resources. Usefull Guide to Energy Effi

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Alternative Energy Solutions to Inspire You to Use More Clean, Green, and Renewable Resources. Usefull Guide to Energy Efficiency at Home

You might have heard the phrase “living off the grid” used for some time now but don’t have an idea of what it really means. Living off the grid means providing and relying on your own resources, rather than those of the community. It means you have the willingness to sacrifice material objects in order to achieve something for yourself. For example, spending money to earn more money. Since you are providing for yourself, it means you are not affected by anything going on around you, economically speaking, and you have no use for an excess of funds. If for miles around you there is a power outage, but you have your own source, you may not even know about it because it does not affect your home. To live off the grid means not having to worry about how the economy turns or what the crime rate is in your area.

Here is what you will learn after reading this book:

  • Why you should consider off the grid
  • Power your home
  • How to make a steady income
  • What off the gird living is truly like
  • What to do about health care and insurance
Getting Your FREE Bonus Read this book, and find "BONUS: Your FREE Gift" chapter right after the introduction or after the conclusion.

Off Grid Living: Alternative Energy Solutions to Inspire You to Use More Clean, Green, and Renewable Resources. Usefull Guide to Energy Efficiency at ... living, sustainability, renewable resources), by Theodore Hall

  • Published on: 2015-10-23
  • Original language: English
  • Dimensions: 9.00" h x .10" w x 6.00" l,
  • Binding: Paperback
  • 40 pages
Off Grid Living: Alternative Energy Solutions to Inspire You to Use More Clean, Green, and Renewable Resources. Usefull Guide to Energy Efficiency at ... living, sustainability, renewable resources), by Theodore Hall


Off Grid Living: Alternative Energy Solutions to Inspire You to Use More Clean, Green, and Renewable Resources. Usefull Guide to Energy Efficiency at ... living, sustainability, renewable resources), by Theodore Hall

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0 of 0 people found the following review helpful. NIce! By Amazon Customer Really good to know. It served me a little guide as I am not that familiar in that field.

0 of 0 people found the following review helpful. One Star By buidtih Content is basic and derivable from common sense.

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Off Grid Living: Alternative Energy Solutions to Inspire You to Use More Clean, Green, and Renewable Resources. Usefull Guide to Energy Efficiency at ... living, sustainability, renewable resources), by Theodore Hall
Off Grid Living: Alternative Energy Solutions to Inspire You to Use More Clean, Green, and Renewable Resources. Usefull Guide to Energy Efficiency at ... living, sustainability, renewable resources), by Theodore Hall

Jumat, 04 Juni 2010

Taken

Taken by Storm, 1938: A Social and Meteorological History of the Great New England Hurricane, by Lourdes B. Avilés

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Taken by Storm, 1938: A Social and Meteorological History of the Great New England Hurricane, by Lourdes B. Avilés

Taken by Storm, 1938: A Social and Meteorological History of the Great New England Hurricane, by Lourdes B. Avilés



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On September 21, 1938 one of the most powerful storms of the twentieth century came unannounced into the lives of New Yorkers and New Englanders, leaving utter devastation in its wake. The Great Hurricane, as it came to be known, changed everything, from the landscape and its inhabitants’ lives, to Weather Bureau practices, to the measure and kind of relief New Englanders would receive during the Great Depression and the resulting pace of regional economic recovery.

 The storm formed near the Cape Verde Islands on September 10 but was not spotted until several days later, and was predicted by the understaffed Weather Bureau to head toward Florida. Junior forecaster Charlie Pierce correctly projected the northerly storm track, but senior meteorologists ignored his forecast, a mistake that cost many lives—including those of immigrants who had arrived to the Northeast in waves in the preceding decades. To be published on the storm’s 75th anniversary, this compelling history successfully weaves science, historical accounts, and social analyses to create a comprehensive picture of the most powerful and devastating hurricane to hit New England to date.

Taken by Storm, 1938: A Social and Meteorological History of the Great New England Hurricane, by Lourdes B. Avilés

  • Amazon Sales Rank: #1641123 in eBooks
  • Published on: 2015-10-15
  • Released on: 2015-10-15
  • Format: Kindle eBook
Taken by Storm, 1938: A Social and Meteorological History of the Great New England Hurricane, by Lourdes B. Avilés

Review "The great New England hurricane of 1938 devastated much of Long Island and southern New England. . . . The result was a massive loss of life and property in inland New England as well as along the coast. Avilés describes the life cycle and aftermath of the storm and in the process provides a thorough history of meteorology and hurricane prediction in the early 20th century." (Choice)

About the Author

Lourdes B. Avilés is an associate professor at Plymouth State University’s Meteorology Program in Plymouth, New Hampshire. She is a member of the AMS History Committee on the History of Atmospheric Science and the AMS Board on Higher Education and a liaison to the AMS Board on Women and Minorities.


Taken by Storm, 1938: A Social and Meteorological History of the Great New England Hurricane, by Lourdes B. Avilés

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4 of 4 people found the following review helpful. Unusual approach to a historical event. By Allen E. Lawton While I was born a couple of years after the storm my mother was rescued from a 2nd story window in her office building in Providence. That storm remained in the Rhode Island consciousness for many years. This book is a worthwhile history of that terrible storm.

2 of 2 people found the following review helpful. a meteorologists must read By Helmut G. A carefully researched story, part of the necessary reading for those interested in understanding the history of weather tracking and prediction, their methods and innovations, and the heroes of meteorological science who are our best guides to preparing for the future.

1 of 1 people found the following review helpful. Great Book By Wayne Neely Read this book on my plane trip to China and couldn't put it down until it was finished...Great book and well worth it...

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Taken by Storm, 1938: A Social and Meteorological History of the Great New England Hurricane, by Lourdes B. Avilés

Taken by Storm, 1938: A Social and Meteorological History of the Great New England Hurricane, by Lourdes B. Avilés

Taken by Storm, 1938: A Social and Meteorological History of the Great New England Hurricane, by Lourdes B. Avilés
Taken by Storm, 1938: A Social and Meteorological History of the Great New England Hurricane, by Lourdes B. Avilés

Modern Day Management: A Short Guide to Successful Meetings, by Ari Kaplan, Doug Adams

Modern Day Management: A Short Guide to Successful Meetings, by Ari Kaplan, Doug Adams

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Modern Day Management: A Short Guide to Successful Meetings, by Ari Kaplan, Doug Adams

Modern Day Management: A Short Guide to Successful Meetings, by Ari Kaplan, Doug Adams



Modern Day Management: A Short Guide to Successful Meetings, by Ari Kaplan, Doug Adams

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These days it seems like we have meetings constantly. The meetings run long and often do not accomplish the goal. Ineffective meetings lead to even more meetings and it is time to put an end to this vicious cycle to save our companies. Modern Day Management is a book series designed for leaders looking to take their skills to the next level. A Short Guide to Successful Meetings is the first book in the series, which is designed to take the vast amount of leadership information available and provide a concise and immediately actionable resource. In this book you will learn our 4 steps to running successful meetings. Think of what you could achieve when you run meetings that accomplish what you want AND that people are happy to attend. Help us on our mission to end pointless meetings by reading Modern Day Management: A Short Guide to Successful Meetings.

Modern Day Management: A Short Guide to Successful Meetings, by Ari Kaplan, Doug Adams

  • Amazon Sales Rank: #1321328 in eBooks
  • Published on: 2015-03-17
  • Released on: 2015-03-17
  • Format: Kindle eBook
Modern Day Management: A Short Guide to Successful Meetings, by Ari Kaplan, Doug Adams


Modern Day Management: A Short Guide to Successful Meetings, by Ari Kaplan, Doug Adams

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0 of 0 people found the following review helpful. Kaplan and Adams Hit a Home Run By Adam Short is the key word.This guideline for successfully managing the administrating of meetings is succinct and informative.The individuals who I feel would benefit most from this ebook are those who have recently obtained a leadership position or graduated from post secondary schooling.The authors clearly deliver key managerial tactics to conducting successful and effective meetings. In addition to tactics and planning they also help build on the soft skills that are required to garner respect and attention from meeting attendees, direct reports, and peers.Even if you are well versed in conducting meetings, this may still open your eyes to a new effective strategy and is worth the quick read.Why not 5 stars?This book helps you by providing a strong foundation to build on. It does not, however, give you an in depth look at why you should have multiple types of meeting and how they should be structured differently with regards to time and content.Bottom line: a well thought out and organized tool for middle management. Certainly worth your purchase and time.

0 of 0 people found the following review helpful. Excellent Read! By Mac Preparation, preparation, preparation. I've been a part of way too many meetings where it's obvious the organizer(s) went with the "wing it" approach. Few things in my professional life are more disheartening than a a meeting that lacks a pre-determined plan to utilize precious time together. I frequently find myself questioning weather many professionals even know how to hold a productive meeting. I believe this guide provides the perfect framework on how to achieve this. I"ll definitely recommend to my colleagues!

0 of 0 people found the following review helpful. Helpful and Relevant By George A. I have found "Modern Day Management: A Short Guide to Successful Meetings" to be a very helpful tool to use for meeting planning. As a former VP for a Major Retail Furniture Company I have been always reluctant to attend the countless meetings. Had I had this book during that period of time in my life I would have had a better handle on my time. Follow these guidelines which are simply and clearly stated and you surely will be more productive and have more time to devote to whats important.

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Modern Day Management: A Short Guide to Successful Meetings, by Ari Kaplan, Doug Adams

Modern Day Management: A Short Guide to Successful Meetings, by Ari Kaplan, Doug Adams

Modern Day Management: A Short Guide to Successful Meetings, by Ari Kaplan, Doug Adams
Modern Day Management: A Short Guide to Successful Meetings, by Ari Kaplan, Doug Adams

Kamis, 03 Juni 2010

Gladiator, by Philip Gordon Wylie

Gladiator, by Philip Gordon Wylie

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Gladiator, by Philip Gordon Wylie

Gladiator, by Philip Gordon Wylie



Gladiator, by Philip Gordon Wylie

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With Burrough's Mars series, Wylie's Hugo Danner is generally credited as the ancestor of both Clark Kent and Clark Savage, Jr. Danner, the product of a strength serum given to his mother during pregnancy, is able to lift 4,000 pounds, leap 40 feet in the air, and so forth. Unlike Superman and Doc Savage, however, Danner is never happy with his skills, hating the isolation and at times using his strength for monetary gain. Also, you can't imagine Doc Savage spending his summer after freshman year the way Danner did. Notice: This Book is published by Historical Books Limited (www.publicdomain.org.uk) as a Public Domain Book, if you have any inquiries, requests or need any help you can just send an email to publications@publicdomain.org.uk This book is found as a public domain and free book based on various online catalogs, if you think there are any problems regard copyright issues please contact us immediately via DMCA@publicdomain.org.uk

Gladiator, by Philip Gordon Wylie

  • Amazon Sales Rank: #2201305 in Books
  • Published on: 2015-10-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x .43" w x 8.50" l, .99 pounds
  • Binding: Paperback
  • 188 pages
Gladiator, by Philip Gordon Wylie

Review “Gladiator is a brave novel that unflinchingly portrays people at their ugliest and pettiest, all the while reflecting on the better worlds that could be were it not for humanity’s relentless failings.”—Claude Lalumière, Sci-Fi Weekly (Claude Lalumi�re Sci-Fi Weekly)

From the Inside Flap "‘What would you do if you were the strongest man in the world, the strongest thing in the world, mightier than the machine?’ He made himself guess answers for that rhetorical inquiry. ‘I would run the universe single-handed. I would scorn the universe and turn it to my own ends. I would be a criminal. I would rip open banks and gut them. I would kill and destroy. I would be a secret, invisible blight. I would set out to stamp crime off the earth.’"

Hugo Danner is the strongest man on earth, the result of a monstrous experiment by his scientist father. Nearly invulnerable, he can run faster than a train, leap higher than trees, lift a wrecked vehicle to rescue its pinned driver, and hurl boulders like baseballs. His remarkable abilities, however, cannot gain him what he desires most—acceptance—for Hugo Danner is desperately lonely, shunned and feared for his enormous strength.

An enduring classic in speculative fiction and the reported inspiration for the original comic hero, Superman, Gladiator is a melancholic tale of a boy set apart because of his unique gift and his lifelong struggle to come to terms with it.

About the Author Philip Wylie sought a diagnosis of Asperger Syndrome at the age of 51 after reading an article about autism in an accountancy magazine and having a "Eureka" moment! He previously worked as Finance Director and Company Secretary of a British offshore bank, before relocating to Thailand where he began personal study of psychology and complementary healing practices on his path to self-realisation. Before and since receiving his diagnosis he has researched autism extensively and undertaken a survey into late diagnosis with Autonomy Autism Services and writing projects for the NAS, UK.


Gladiator, by Philip Gordon Wylie

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48 of 54 people found the following review helpful. Unsung Hero By ASalm What if I told you that there was a superhero who could go toe to toe with the man of steel? Or that this hero's teenage years were filled with enough angst to make Spider-Man's adolescence appear well-adjusted? What if this hero possessed the speed of the Flash, the Hulk's rage, Batman's fortune and grim vision, could stride the battlefield like Captain America, master the denizens of the deep like Aquaman and be feared and mistrusted by society like the X-Men?You would be intrigued. You'd wonder where this hero came from and risk several dozen paper cuts flipping through your Overstreet trying to track him down.And if I told you this hero was named Hugo Danner, odds are you never heard of him.And his creator? Siegel and Shuster? Stan Lee? Bob Kane? Will Eisner?Philip Wylie.Who?Exactly.In 1930, one year before The Shadow, three years before Doc Savage, six years prior to The Phantom, eight before Superman, the superhero was created by one man, author Philip Wylie. His creation, Hugo Danner, did not blast across the pages of a comic book but rather a novel (and not a graphic novel) called Gladiator, which tells the story of Danner's journey as the strongest man alive.Danner grows up in rural farm country. Sound familiar?He can bend steel, leap forty feet in the air, is impervious to all harm except an artillery shell, fights as WWI's first and only super soldier. Sound familiar?Danner must hide his strength from a mistrustful society. Sound familiar?Has his teenage years marred by a tragedy he caused. Sound familiar?And dedicates himself to fighting for truth and justice. Sound familiar?Gladiator is all of these things and so much more. This novel, which should be required reading for anyone who has thrilled to the exploits of caped crusaders, not only single-handedly creates the superhero, it somehow manages to encapsulate the themes and motifs of just about every comic ever printed since. All in one slim novel with no costumes and no eye-catching artwork. This is a staggering achievement. Gladiator is the mythical nutshell.Listen to Danner's inner musings, years before comics' Golden Age, and see the creation of an industry:"What would you do if you were the strongest man in the world, the strongest thing in the world, mightier than the machine?" He made himself guess answers to that rhetorical query. "I would -- I would have won the war. But I did not. I would run the universe single-handed. Literally single-handed. I would scorn the universe and turn it to my own ends. I would be a criminal. I would rip open banks and gut them. I would kill and destroy. I would be a secret and invisible blight. I would set out to stamp crime off the earth; I would be a super-detective, following and summarily punishing every criminal until no one dared to commit a felony. What would I do? What would I do?"And there it is, the blueprint of a genre, springing from the mind of one man. The birth of the superhero and the supervillain. Siegel and Shuster have claimed that Gladiator was the inspiration for Superman and, reading Wylie's masterpiece, it is not hard to see the truth of that claim.Gladiator has never been adapted to comics, has never appeared on the silver screen in a multi-million dollar movie franchise, nor on television in an animated series or prime time. There are no merchandising lines or theme parks. And I can't help but wonder if this is because Wylie's vision became a self-fulfilling prophecy, so uncannily predicting everything that followed that comic creators shied away from it lest the be considered plagiarists.What Edgar Allan Poe did for the mystery story and H.G. Wells for science-fiction, Wylie did for superheroes. Gladiator reads like a comic book, a great comic book, on par with the original Superman, Batman, Stan Lee's best, Watchmen, Sin City, Dark Knight and League of Extraordinary Gentlemen.It has all the drama, daring, heartbreak and adventure comic readers could ever want. The novel's place in the history of the genre is unquestionable, but it is important to note that the story stands on its own as one heck of a superhero ride.The novel is currently available from University of Nebraska Press and simply must not be missed. The writing is edgy, crisp and fast-paced, with surprising disregard for the conventions and morals of the '30's. Hugo Danner is no squaky-clean Superman but rather comes across as gritty as Frank Miller with a world view that would make The Punisher smile, coupled with a compulsion to do the right thing that would put Peter Parker to shame.As an exciting superhero story, Gladiator delivers. As a piece of history, the novel rises above and beyond all expectation.Here is another excerpt from the latter part of the novel when Danner is still agonizing over how to best use his gifts for the betterment of mankind. His newfound mentor offers a suggestion, the clarity of which sends chills up and down the reader's spine:Hugo gasped -- "You mean -- other men like me?" "Exactly. Not one or two. Scores, hundreds. And women. Perfect bodies, intellectual minds, your strength. Don't you see? You are not the reformer of the old world. You are the beginning of the new. The New Titans! Then -- slowly -- you dominate the world. Conquer and stamp all these things to which you and I and all men of intelligence object. In the end -- you are alone and supreme."In the end, Gladiator stands alone and supreme as an unparalleled work of speculative fiction and Hugo Danner and Philip Wylie deserve a place of honour in the great pantheon of those who came after.

16 of 16 people found the following review helpful. Superman before Superman By Writerdana Rejoice!! Gladiator is back in print!!!Certainly as many people have observed this novel is the gestation of Superman and all that came after. The similarities are striking. The original Superman origin story read "Nothing less than a bursting shell could penetrate his skin" -- unlike the invulnerable hero he became later. Hugo Danner's adventures follow that description literally. At one point Wylie describes his hair as "so black it was almost blue". Anyone who has seen the early Superman comics knows that his hair has always had dark blue highlights. The original Superman had no super-senses either -- x-ray vision, super-hearing, and the like came later.So here is the character in his raw-est original form. Yet (as other reviewers have noted) here he is a tragic figure. He does heroic things from time to time, but he never receives the accolades of his successors. More often the opposite.This novel is worth reading for more than the origin of Superman. It is a fascinating look at the usual and the unusual. It is a tragedy about a man who is not a man, but with human flaws and a human need to belong. People's reaction to him -- disbelief, jealousy, fear, hatred -- show the way human beings always respond to anyone who is different. The ending of the book has gotten mixed reviews since it was first published. But truth be told there wasn't any other way to end it. Unless, of course, you are Hollywood and you want to make 45 sequels.Wylie is a fascinating author. He takes unusual circumstances and examines what humans are as a species. Many people have lamented his apparent sexism -- especially in his early novels. Yet he must be judged by his peers -- peers of 75 years ago. And all of his characters -- women and men -- are more open than those created by most of his contemporaries.So read it. Enjoy. And contemplate.

29 of 32 people found the following review helpful. Tragic Hero By Dave_42 "Gladiator" by Philip Wylie is thought to be the book from which Superman was derived. Hugo Danner is the strongest man on earth. His father, Professor Abednego Danner, attempts to duplicate the strength displayed by small insects. He tests a solution he creates on tadpoles, and a kitten, before finally drugging his pregnant wife, Matilda, and injecting it into her abdomen. The result is a bullet-proof, super strong, super fast baby boy.Aside from similarities in abilities between Hugo and Superman, the stories are very different. "Gladiator" is the story of a man blessed with super abilities, and cursed because he has them. As he goes through life, he always must try to hide just how strong and fast he is. Time and time again, he feels he is forced to flee from his current situation when those around him learn of his abilities. He spends time as a Sports hero in college, a strongman in a sideshow on Coney Island, a war hero, and many others. Each time he thinks he has found a place, but each time he is disappointed.This book was tied for 9th on the Arkham Survey of `Basic SF Titles' in 1949. It is not without flaws, but I found it to be entertaining. It is certainly not a great book, but just as certain it is worth reading. If the legacy of "Gladiator" is the Superman comics, then that alone would make it noteworthy. As an early SF novel, it is also of interest.

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Rabu, 02 Juni 2010

The Shift - The Fast Paced Transition from Mass Marketing to Context Marketing: Learn how to resonate with and inspire those who are ready t

The Shift - The Fast Paced Transition from Mass Marketing to Context Marketing: Learn how to resonate with and inspire those who are ready to buy from you, by Don Purdum

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The Shift - The Fast Paced Transition from Mass Marketing to Context Marketing: Learn how to resonate with and inspire those who are ready to buy from you, by Don Purdum

The Shift - The Fast Paced Transition from Mass Marketing to Context Marketing: Learn how to resonate with and inspire those who are ready to buy from you, by Don Purdum



The Shift - The Fast Paced Transition from Mass Marketing to Context Marketing: Learn how to resonate with and inspire those who are ready to buy from you, by Don Purdum

Best Ebook Online The Shift - The Fast Paced Transition from Mass Marketing to Context Marketing: Learn how to resonate with and inspire those who are ready to buy from you, by Don Purdum

If you have ever been discouraged by your marketing efforts or left feeling confused as to why you’re not reaching new prospects and customers, this book is for you! Every business today builds a website, sets up their social media pages and some even blog. We start expecting and hoping for big results only to find out that no one is interested in reading, consuming, or sharing our content; let alone contacting us about doing business. I wrote The Shift for you. After ten years of owning an online community website, online newspaper and having over a hundred web design and development clients; I’ve learned that the things we do offline in marketing are often forgotten online. Many small business owners have built incredible businesses through networking and building relationships, yet when they come online they assume that just posting about themselves and what they do is good enough. They discover very quickly that it is not and instead of asking why the internet isn’t working for them they dig deep into sites that teach them how to use social media websites and email marketing. But still it does not work because their problem is not the tool or the platform, it’s the lack of clarity around their business, who they serve, why they serve them, and why a prospect would choose to buy from them and become a customer. The Shift is for those business owners and entrepreneurs who know that something is deeply wrong with their marketing but they are doing everything they are told to do to be successful, except for one thing... learning your business so well that you know what business you're "really" in and learning to speak the language of those who are ready to buy from you. In this book you will: * Learn how three hundred plus years of mass marketing have influenced your thinking. * Learn how to make the transition from mass marketing that doesn't work online to learning how to think like those who are looking for and need your products and services. * Learn how The Warehouse Academy made the transition and learned how to present his business persuasively and powerfully to his audience. * Learn how to assess what business you're "really" in and what that means to those who will discover your website. * Learn to identify how your prospects and customers view your business and your relevance to their problems and needs. Learn practical steps to begin making the transition in both your mind and in your business to becoming a business of purpose. * Discover how to message your business in way that is powerful and inspiring, and resonates with those who are out there looking for your product or service. Get your copy today and start making "The Shift" to a brighter and more profitable future!

The Shift - The Fast Paced Transition from Mass Marketing to Context Marketing: Learn how to resonate with and inspire those who are ready to buy from you, by Don Purdum

  • Amazon Sales Rank: #1069444 in eBooks
  • Published on: 2015-03-06
  • Released on: 2015-03-06
  • Format: Kindle eBook
The Shift - The Fast Paced Transition from Mass Marketing to Context Marketing: Learn how to resonate with and inspire those who are ready to buy from you, by Don Purdum


The Shift - The Fast Paced Transition from Mass Marketing to Context Marketing: Learn how to resonate with and inspire those who are ready to buy from you, by Don Purdum

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0 of 0 people found the following review helpful. A Must Have Book For Anyone with a Business - Any Business By Dee I will be the first one to admit that I have found marketing to be confusing, and unpleasant.It seems that some people get it, while others just don't for some reason.In a world where things change so rapidly, it's also tough to know how to communicate effectively - and using the right methods in which to do so.That's why I can appreciate what Don Purdum has shared in his book "The Shift - The Fast Paced Transition from Mass Marketing to Context Marketing: Learn how to resonate with and inspire those who are ready to buy from you".He talks about getting in touch with what you're really doing in business by having you explore your motives, your message and especially, your why.I like things simplified. I don't relate to complicated material.Don's book made marketing seem simple, and addressed the fact that times have changed and along with this, our methods in reaching people need to change as well.We all identify with a style of marketing that targets the masses - and with this, we're taught that we're supposed to be great salespeople.The problem is, people don't want to be sold, even though they DO want to buy.So why would they buy from you?This book dispenses the tools necessary to find the answer to that..If you own a business - any business regardless of the model, product, etc - I highly recommend getting this book.It'll change (and clarify) your perspective on marketing.

0 of 0 people found the following review helpful. The SHIFT - Giving concrete methods for meeting the challenges of internet marketing By Donna While reading Don Purdum's "The Shift," I was reminded of the continual fluidity of internet marketing. The internet is truly a powerful medium for promotion of products and services, and for the dissemination of ideas and training. But it not a static enterprise. Purdum shows the importance… no… the necessity of understanding the fluid nature of the internet medium, and he gives clear insight into how you can adjust, and flow with it, in order to master it.Now, while mythological shape shifters use magic and divine intervention to combat suddenly emerging obstacles, "The Shift" offers you some more concrete methods for meeting the challenges of internet marketing. A must read for all bloggers, online marketers and modern day entrepreneurs.-Donna Merrill

0 of 0 people found the following review helpful. The Shift - A Must Read for all business owners By Adrienne Smith Most people in business are really good in certain areas but maybe not so much in others. We fall back on how things use to work and aren't easily swayed that things don't always remain the same. Don has a great way of helping us understand what area it is that we need to improve upon and it definitely starts with knowing what business you are really in.From that we have to understand how to really reach our target audience and get their attention. Most people fail miserably in the marketing aspect of their business and that's because they don't truly understand how it all works. Most people that run their business aren't marketers which is why this book is a must read. You'll quickly understand what it takes because Don explains it so well.~Adrienne

See all 13 customer reviews... The Shift - The Fast Paced Transition from Mass Marketing to Context Marketing: Learn how to resonate with and inspire those who are ready to buy from you, by Don Purdum


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The Shift - The Fast Paced Transition from Mass Marketing to Context Marketing: Learn how to resonate with and inspire those who are ready to buy from you, by Don Purdum

The Shift - The Fast Paced Transition from Mass Marketing to Context Marketing: Learn how to resonate with and inspire those who are ready to buy from you, by Don Purdum

The Shift - The Fast Paced Transition from Mass Marketing to Context Marketing: Learn how to resonate with and inspire those who are ready to buy from you, by Don Purdum
The Shift - The Fast Paced Transition from Mass Marketing to Context Marketing: Learn how to resonate with and inspire those who are ready to buy from you, by Don Purdum

Selasa, 01 Juni 2010

Accounting Principles 12e, Volume 1 + WileyPLUS Registration Card, by Jerry J. Weygandt

Accounting Principles 12e, Volume 1 + WileyPLUS Registration Card, by Jerry J. Weygandt

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Accounting Principles 12e, Volume 1 + WileyPLUS Registration Card, by Jerry J. Weygandt

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Accounting Principles 12e, Volume 1 + WileyPLUS Registration Card, by Jerry J. Weygandt

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This package includes a copy of ISBN 9781118978757 and a registration code for the WileyPLUS course associated with the text. Before you purchase, check with your instructor or review your course syllabus to ensure that your instructor requires WileyPLUS.

For customer technical support, please visit http://www.wileyplus.com/support. WileyPLUS registration cards are only included with new products. Used and rental products may not include WileyPLUS registration cards.

Accounting Principles, 12th Edition by Weygandt, Kimmel, and Kieso provides students with a clear introduction to fundamental accounting concepts. The Twelfth Edition helps students get the most out of their accounting course by making practice simple. Newly streamlined learning objectives help students use their study time efficiently by creating a clear connections between the reading and video content, and the practice, homework, and assessments questions. Accounting Principles is a best-selling program ideal for a two-semester Principles of Accounting sequence where students spend the majority of the time learning financial accounting concepts, and are introduced to the basic concepts of managerial accounting at the end of the sequence. With Accounting Principles students learn the accounting cycle from a sole proprietor perspective.

Accounting Principles 12e, Volume 1 + WileyPLUS Registration Card, by Jerry J. Weygandt

  • Amazon Sales Rank: #1248039 in Books
  • Published on: 2015-03-16
  • Dimensions: 10.80" h x .96" w x 8.50" l,
  • Binding: Paperback
Accounting Principles 12e, Volume 1 + WileyPLUS Registration Card, by Jerry J. Weygandt


Accounting Principles 12e, Volume 1 + WileyPLUS Registration Card, by Jerry J. Weygandt

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0 of 0 people found the following review helpful. For one semester only! By Ann Just a reminder this is only for the first semester of accounting for those who have 2 semesters. It's not clear in the description and my daughter's teacher did not provide the proper isbn # so we had to order a different version with one day shipping and return this one.

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Accounting Principles 12e, Volume 1 + WileyPLUS Registration Card, by Jerry J. Weygandt

Accounting Principles 12e, Volume 1 + WileyPLUS Registration Card, by Jerry J. Weygandt
Accounting Principles 12e, Volume 1 + WileyPLUS Registration Card, by Jerry J. Weygandt