The $1 Prototype: A Modern Approach to Mobile UX Design and Rapid Innovation for, by Greg Nudelman
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The $1 Prototype: A Modern Approach to Mobile UX Design and Rapid Innovation for, by Greg Nudelman
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IS IT POSSIBLE TO… • Model customer goals, activities, and tasks as a team in less than 1 hour, without lengthy requirements? • Test and iterate your design 20 times before lunch, while relaxing in your favorite coffee shop? • Finish innovative mobile design in less than 3 weeks, with complete confidence that it works? Indeed, and much more. All At the cost of… About $1. The $1 Prototype is the result of five years of obsessive quest to perfect a lightweight mobile design methodology. It contains the collective wisdom of more than 50 events, workshops, and university courses in 10 countries and intensive design work with Fortune 500 clients and startups, which resulted in multiple featured apps in both Apple App Store and Android Play Store. From Silicon Valley to Tel-Aviv and Dubai, Greg Nudelman, author of 4 mobile UX design books, fixated on one question: For all things mobile, what’s the most effective way to produce a design that works? Hundreds of case studies later, this book contains the answers. From Android Material Design and iOS8 to Responsive Web Design (RWD) — it’s all here, and it all works. YOU WILL LEARN (IN LESS THAN 20 MINUTES EACH): • How to save *months* by designing and prototyping at the same time • How to rapidly model goals, activities, and tasks with storyboards • How to design Android Material Design and iOS8 apps • How to design Responsive Websites for mobile and tablet • How to guerrilla test 20 or more people in the single morning • How to design and test Google Material Design Transitions • When and where to do usability testing and how to ask non-leading questions • How to effortlessly integrate UX research and design into Agile Scrum • How to take advantage of Zen Buddhist awareness techniques in product visioning, design and usability testing And that’s just the tip of the iceberg. The book covers 31 questions, with 4 real-world case studies and hours of live-action video. You don’t need expensive design software, time-consuming deliverables and extensive documentation. You need simple, compelling UX techniques that produce immediate results. That’s exactly what The $1 Prototype delivers.
The $1 Prototype: A Modern Approach to Mobile UX Design and Rapid Innovation for, by Greg Nudelman- Amazon Sales Rank: #1147647 in Books
- Published on: 2015-03-10
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .37" w x 6.00" l, .50 pounds
- Binding: Paperback
- 162 pages
About the Author Greg Nudelman is a Mobile and Tablet Experience Strategist, Fortune 500 Advisor, Author/Speaker and CEO of DesignCaffeine, Inc. For over 15 years he has helped his clients: Intuit, Oracle, Cisco, eBay, USAA, Wells Fargo, Safeway, Associated Press, Groupon (and many others), get multiple featured apps and amass millions of satisfied customers. Internationally acclaimed design workshop leader and accredited graduate course instructor, Greg has taught at over 50 workshops, events, and university classes in 10 countries, and authored four books on mobile UX design. Greg lives in the San Francisco Bay Area.
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Most helpful customer reviews
2 of 2 people found the following review helpful. Provides a wealth of resources to up your game by working with your users to develop great RWD sites or apps. By David Mead So Greg Nudelman has published this, his fourth book, and as usual it contains a host of practical examples that you can implement from day one.The premise is simple. Using a pack of $1 “sticky” notes you can prototype and explore your mobile designs. It forces you to focus on the goals, activities, and tasks (a favorite in the UCD/UX camp) rather than getting bogged down with the Design.The book is broken down into four sections, or steps; Envision, Prototype, Test and Collaborate.Starting with creating a storyboard (also using your sticky notes), in the Envision section, Greg walks you through how to get the most out of these, building out your scenario.One of the big pluses for me from the Prototype step is how this fits great with Google’s new ‘material design‘ approach. A couple of different colored notes and maybe a set of round stickers and you have a instant floating action bar.Greg also gives some really good advice in the Test section about asking “leading questions” and general user interview best practices.Not only does the book contain great sets of photos showing the sticky note prototypes and patterns, Greg has also made a series of videos available on YouTube showing people using them in action.This book can be a great resource for single practitioners or teams. I can see it fitting in with both Agile and Waterfall environments and provides a wealth of resources to up your game by working with your users to develop great RWD sites or apps.
2 of 2 people found the following review helpful. Yes! $1 for interactive prototyping with your customer audience! Effective! By tb Really? $1 prototype? It must be cheap and produce cheap results!Yes, $1 prototypes which pass muster for first order interaction with the customer, to first order rough concept! Interaction is easy, rapid, encourages participation, is easy to change, and is able to deliver a prototype. This can be done in a matter of a few hours, encourages customer interaction, willingness to challenge and change, and leads to amazing possibilities for an initial prototype.Try it! I does not cost much! If you don't find it beneficial, it is $1 well invested. You don't need special software! Just spend a dollar or two, engage the customer, and off to the simple activity of the $1 Prototype, and a very good start!
1 of 1 people found the following review helpful. A Master Class in a New Low-Fidelity Prototyping Method By Christopher Do you remember the saying, "Don't judge a book by its cover"? Well it holds true for this book & while yes the book is about an inexpensive ($1) prototyping method it's actually a much deeper than that.The book introduces a new low-fidelity* prototyping method that brings together a number of current concepts along with introducing new complimentary ideas to present & provide a concise and very useful method.*Low-Fidelity Prototyping are methods that generally use paper in-place of digital pixel perfect assets.I have found in the past that Low-Fidelity Prototypes are useful in most if not all scenarios but especially in scenarios where the end-user tends to believe the prototype is a finished product. It's also very useful because anyone can do it, there are no special skills required and you can iterate these Low-Fidelity prototypes much, much faster arriving at a design in the least painful and quickest amount of time.Now I know since it's a new method some people will disagree with parts (or maybe all) of the methodology but I still recommend reading it.Why?If you are looking for a new low-fidelity prototyping method or are new to prototyping in general this is an accessible, easy to use method that will allow you to get going fast. If fact unlike so many other methods Greg's method can be used soon after starting the book because each step provides immediately actionable advise.Now if you're happy with your current prototyping method I still think the book is an excellent source of ideas that while they may challenge your current prototyping beliefs can also help shine a light on areas you hadn't thought about before or are troubling you.The book is written in a style that feels like a seminar or "master class" with excellent answers to the What, Why and How of the part of the methodology being discussed and it also has Case Studies to help solidify the content and place it in real world scenarios which is incredibly valuable.The book is broken down into four sections, or steps; Envision, Prototype, Test and Collaborate and each step offers something that I think you can use in an Agile project or because of how well each section is encapsulated it allows you to pick and choose the parts that most fit your need. The ability to use some or all of the book makes it useful in a lot more places, it's not so much a prescriptive methodology as an opinionated one.I've been using a similar method in my own work for a while and the book has helped fill in gaps and smooth out rough edges in my current methodSo all in all it's a well written instructional book that introduces an agile low-fidelity prototyping method that is accessible and can be used almost as soon as you start reading the book.Whether you are new to prototyping, want to modify or replace your current prototyping method or just want to investigate new ideas that may help your current prototyping method I can recommend this book.Enjoy.
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