Return on Character: The Real Reason Leaders and Their Companies Win, by Fred Kiel
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Return on Character: The Real Reason Leaders and Their Companies Win, by Fred Kiel

Free PDF Ebook Online Return on Character: The Real Reason Leaders and Their Companies Win, by Fred Kiel
Does the character of our leaders matter?You may think this question was answered long ago. Countless business authors and analysts have assured us that great leadership demands great character. Time and again, we've seen that truth play out, as once-thriving organizations falter and fail under the guidance of leaders behaving badly. Why, then, do so many executives remain skeptical about the true value of leadership character? A winning strategy and a sound business model are what really matter, they argue; character is just the icing on the cake.What's been missing from this debate is hard evidence: data that shows not only that leadership character matters for organizational success, but how it matters; and concrete evidence that it leads to better business results. Now, in this groundbreaking book, respected leadership researcher, adviser, and author Fred Kiel offers that evidence--solid data that demonstrates the connection between character, leadership excellence, and organizational results.After seven years of rigorous research based on a landmark study of more than 100 CEOs and over 8,000 of their employees' observations, Kiel's findings show that leaders of strong character achieved up to five times the ROA for their organizations as did leaders of weak character.Return on Character goes on to reveal:
- How leadership character is formed, how it creates value, and how that value spreads throughout the organization
- How low-character leaders undermine the success of even the best business plans
- How leaders at any level can develop the habits of strong character and "unlearn" the habits of poor character
The book also provides a character-building methodology--step-by-step advice and techniques for assessing your own character habits and improving your performance and that of your organization.Return on Character provides the blueprint for building your own leadership character and creating a character-driven organization that achieves superior business results.
Return on Character: The Real Reason Leaders and Their Companies Win, by Fred Kiel - Amazon Sales Rank: #281042 in eBooks
- Published on: 2015-03-17
- Released on: 2015-03-17
- Format: Kindle eBook
Return on Character: The Real Reason Leaders and Their Companies Win, by Fred Kiel Review 2016 Axiom Business Book Gold Award in LEADERSHIPA great sales book . . . With thoughtful, clear, and engaging examples, Cespedes provides a framework for diagnosing and managing the core levers for effective selling in any organization.” Sales Pro InsiderIt’s rare to find a business book, let alone one on leadership, that is well researched, well documented, well written, convincing, credible, and imbued with a voice that one grows to both trust and admire” strategy+business magazineThe book is filled with compelling case studies
. You'll walk away with new ideas for improving employee morale, engaging customers and earning their loyalty, and gaining respect for your organization from your community.” TD magazine (Association for Talent Development)In business, nice guys finish first. Yes, really” FortuneEvery entrepreneur needs to understand the importance of character and leadership is to their growth and success, as well as their ability to attract investors. The return on character in business is well worth the investment.” ForbesDoes having excellent character contribute positively and sustainably to the bottom line? Unsurprisingly, the answer is in the affirmative but Kiel also presents a wide body of hard evidence for this proposition...The work involved in exploring your own nature and ways to overcome problems can be difficult and painful but is ultimately worth it.” Irish TimesADVANCE PRAISE for Return on Character:Irvine Hockaday, former President and CEO, Hallmark CardsThis book breaks new ground. Its central finding: organizations led by a CEO and executive team of high character will, on average, produce a materially higher ROA than other organizations. Readers will find the results convincing and the suggestions for how to attain that kind of leadership quite valuable.”Shane S. Dikolli, Associate Dean for Faculty Engagement, Fuqua School of Business, Duke UniversityThis book is an extraordinary source of insight about how the personal characteristics of leaders translate into significant economic consequences for the organizations they lead. The examples are concrete, the chapter takeaways are penetrating, and the guidance for becoming a Virtuoso leader’ is essential reading for anyone with leadership aspirations or responsibilities.”Yvonne K. Franzese, Chief Human Resources Officer, Allianz of America Fred Kiel's breakthrough research demonstrates that character is a leadership differentiator that resonates with employees and has a positive impact on business results. His findings clearly illustrate that greatness need not be achieved at the expense of virtuosity, and that the self-focused CEO will always be part of our history but does not need to be part of our future.”David Kenny, Chairman and CEO, The Weather CompanyFred Kiel provides inspiration for both current and future leaders to live and act on their values and to empower their organizations to do the same. A great contribution to the study of leadership.”David G. Bradley, owner and Chairman, Atlantic MediaFred Kiel, the global dean of CEO coachesin the masterpiece of his careerargues two truths gleaned from his practice and scholarship: 1) High personal character in corporate leadership yields far higher ROI and ROA for the company; and 2) Growth in character is a matter of choice and discipline and, as such, available to us all. Thirty years of clinical practice built into a playbook for leaders and their teams.”
About the Author FRED KIEL, PhD, is a founding partner of the leadership development and strategic analytics firm KRW International and a pioneer in the field of executive coaching. For more than thirty years, he has helped Fortune 500 CEOs and senior executives build organizational effectiveness through leadership excellence and mission alignment. His rigorous data gathering and customized development process provide executives with transformative feedback.

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Most helpful customer reviews
21 of 22 people found the following review helpful. A major contribution in the evolution of true leadership By William D. Anton, Ph.D. Not since I wrote Business Success Through Self-Knowledge have I read a leadership book that gives equal value to "who the leader is" and "what the leader does". Dr. Kiel is correct in observing that "trust flows from strong character habits", and I would add, these habits flow from self-knowledge. As long as your basic mental models (supported by neurobiology) and fortifying habits remain in force, you will only achieve a more efficient existence, not true freedom. I would add that self-knowledge brings forth "moral intuitions", modulates the expression of the "Big Five", and integrates the slow brain and the fast brain in a way that balances drives. In short, "the truth will set you free." I recommend this data based book highly and have purchased multiple copies for several top executives in the business world.William D. Ant on, Ph.D.
8 of 8 people found the following review helpful. Excellent By Autamme_dot_com This is one of those landmark books you occasionally encounter. It is a bit like an iceberg, most of its power and mass is hidden from view, yet you soon feel its impact!The author presents the findings of a major study conducted into seeing what makes (or breaks) really top-flight leaders in American companies. It is not the lightest of reads but it is a very informative and fascinating academically rigorous deep-dive. The research has sought to examine the interconnected world of character, leadership excellence and organisational results, taking direct evidence from over one hundred CEOs as well as interviewing nearly 9,000 employees to gauge their own reactions and valuations.Being a strong, confident, considerate leader has its benefits, especially on the company’s bottom line. The good news is that even poorly performing, weaker leaders can transform and transition into a stronger, higher performing character. It is just that they must accept the need and endure a possibly rigorous series of procedures.The author pulls no punches, starting the book with this fairly stern yet valid paragraph: “Just seeing the words character and business leadership in the same sentence brings to mind a seemingly unending list of ineffective leaders who periodically sweep through the business world, draining organisations of all real value, leaving nothing behind but angry investors and an unemployed workforce. These “greed is good” proponents can make for great headlines, but that's where their contribution to any common good ends. When it comes to running a business that achieves maximum returns for all stakeholders - investors, governing boards, employees, clients, communities, and the world they share - self-involved, bottom-line-driven leaders rarely deliver the goods.”This reviewer can identify many so-called top leaders who are in fact rather ineffectual and a corrosive effect on their enterprise. The cream does not always rise to the top… These leaders might be skilled in some things, yet they lack the all-round, credible, quality leadership skills that can really set an enterprise alight with creativity, vitality, profitability and a determined, loyal workforce. This is not a “how to be a great leader in one day”-type of book. It is a detailed, focussed, considerate examination of a very serious subject. It is the sort of book that a weak, ineffective leader probably won’t read, after all they know everything don’t they and they have the title to evidence their success. The rest of us, whether regular workers, aspiring leaders or even true, confident and real company leaders will find a lot of actionable and gripping information. It will be a heavy read but the outcome is worth it.One hopes that the publishers will make a simpler, accessible version of this book in due course, allowing the message be spread to as wide an audience as possible. It might even start to have an impact on those who really do need to change their habits…. One can dream, can’t one?
9 of 10 people found the following review helpful. "Whoever is careless with the truth in small matters cannot be trusted with important matters." Albert Einstein By Robert Morris As I began to read this book, I was again reminded of Einstein's observation as well as one of my favorite Warren Buffett insights: "Somebody once said that in looking for people to hire, you look for three qualities: integrity, intelligence, and energy. And if you don't have the first, the other two will kill you. You think about it; it's true. If you hire somebody without [integrity], you really want them to be dumb and lazy."It is no coincidence that most of the companies annually ranked among the most highly admired and best to work for are also among the companies annually ranked as most profitable with the greatest cap value in their competitive marketplace. Some of their leaders may lack charisma but none of their leaders lacks the character and integrity to which Einstein and Buffett refer.Fred Kiel wrote this book because he saw a need to offer "concrete reasons for rethinking our ideas about effective leadership and to map out the direct connection between strong character, principled behavior, and sustainable business results." He would be among the first to agree that leadership without character has a very short duration. Character-driven leadership - at all levels and in all areas, especially in the so-called C-suite - is essential to the "sustainable business results" to which Kiel refers.These are among the dozens of passages of greatest interest and value to me, also listed to suggest the scope of his coverage:o ROC Is for Leaders -- At Any Level (Pages 8-9)o Coming to Terms with Character (15-18)o Profiling the CEO Character, and, Plotting the Character Curve (18-20)o Connecting the Links in the ROC Value Chain (28-32)o Updating to Leadership 2.0 (37-40)o Exploring the Software at the Heart of Human Nature (42-46)o Telling a Coherent Life Story (54-58)o The Keystone Character Traits (63-66)o The Worldview from the Vantage Point of Success (69-73)o Decision Making and Character-Driven Leadership (84-92)o Establishing Strategic Focus, and, Enforcing a Culture of Accountability (92-95)o Leading the Way Toward Maximum ROC (99-102)o Leading the Executive Teamo Building Workforce Engagement (118-122)o Building on the Bedrock of Character (124-125)o The Return on Character for Employees (135-141)o Becoming a Virtuoso Leader: A Six-Step Process (157-189)o Creating an Executive Team with as Shared Sense of Vision and Strategy (195-198)o Looking for World-Class Leaders (212-215)I agree with Kiel that almost anyone can become a Virtuoso leader by completing the process explained in Chapter 7. Long ago, I realized that all character-driven leaders have a "green thumb" for "growing" associates entrusted to their care. That is the key to establishing and then nourishing a workplace culture within which personal growth and professional development are most likely to thrive. Those who aspire to become a Virtuoso leader should be able to rely on the support and encouragement of a character-driven supervisor while completing the aforementioned process. If there is none, they should seriously consider joining another organization.Fred Kiel is to be commended on the abundance of information, insights, counsel, and personal experiences that he shares in this book. He makes brilliant use of several reader-friendly devices, notably an "ROC Takeaways" section at the conclusion of each chapter. This is an especially effective way to review key points and will also facilitate, indeed expedite frequent review of relevant material later.Hopefully, many of those who read this brief commentary will read and then re-read the book. Not everyone who does so will become - or even aspire to become- a C-level executive but all of them will, I hope, make and sustain a heartfelt commitment to character-driven leadership, both at work and everywhere else available to them. Meanwhile, I ask them to keep in mind this observation by Margaret Mead: "Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has."
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