The Experience Design Blueprint: Recipes for Creating Happier Customers and Healthier Organizations, by Gregory James Olson
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The Experience Design Blueprint: Recipes for Creating Happier Customers and Healthier Organizations, by Gregory James Olson
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This book is about designing better experiences and then making them come true. The author shares models and methods used in strategy and design firm Delightability where the core tenet is - if you delight customers, success will follow. Why are we surrounded by broken experiences? Have our organizations become so complex and our roles so specialized that customers must suffer through our collective shortcomings?No matter what your role or title is, happier customers and a healthier organization should be front and center in what you do. But, chances are, your conversations are all wrong and your mental models are anemic. In this practitioner's guide, Gregory Olson reveals new mental models like the Promise Delivery System and the 3 Psychological Zones along with real world examples and recipes that can be applied immediately to your situation.Using a common experience of renting a car, he shows us how to design new or improve existing experiences, step by step, helping us to tap our inner designer and have better conversations along the way. He shows us how to build more responsive organizations whether we're trying to capitalize on new opportunities like more connected ice cream, serve pizza to the President of the United States, or invent and popularize a new women's sport.You'll learn how to more effectively navigate your own organization, the business landscape, and customer ecosystem so the benefits of your great ideas will be felt by others. Discover how to ensure your organization remains relevant and stays connected to those it serves in a forever changing world. The models in the Experience Design Blueprint are equally relevant to startup entrepreneurs, nonprofits, for-profits, and government.This full-color edition contains 78 images and illustrations, 25 inspiring examples, and 56 recipes that you can replicate to create happier customers and build a healthier innovation culture within your organization.
The Experience Design Blueprint: Recipes for Creating Happier Customers and Healthier Organizations, by Gregory James Olson- Amazon Sales Rank: #1759038 in Books
- Published on: 2015-03-05
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .81" w x 5.50" l, 1.22 pounds
- Binding: Paperback
- 344 pages
About the Author Gregory Olson is an author, business coach, public speaker, and consultant. He believes that we all have the potential to do better, as individuals, organizations, and communities, but sometimes we need a little help. This belief is what guides his writing as well as his work with clients and as a volunteer. He founded strategy and design firm Delightability, LLC. with the belief that if you delight customers, success will follow. Gregory also serves as a volunteer board member for Oikocredit Northwest, a support association for social investor and financial institution, Oikocredit International.His formal education includes a Bachelor of Science in Electrical Engineering and a Masters in Business Administration, both from Seattle University. While his formal education is about technology and business, his informal (and ongoing) education is about how humans think and interact with each other and a changing world. His latest book is L' impossi preneurs: A Hopeful Journey Through Tomorrow.Gregory also authored The Experience Design Blueprint: Recipes for Creating Happier Customers and Healthier Organizations, a book about designing better experiences and then making them come true.He has many more book projects underway.
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Most helpful customer reviews
2 of 2 people found the following review helpful. Olson’s work takes you to the other side of the table, making you think as a customer. By Amazon Customer Olson’s work takes you to the other side of the table, making you think as a customer. His approach of expressing ideas with examples is very helpful because it helps you to really place yourself in each scenario. The book is rich in figures in all chapters which helps you to easily understand the underlined text. His examples about generosity, represented in various ways, is rich in content and his examples are real world problems that we face every day. I highly recommend acquiring this book.
1 of 1 people found the following review helpful. The Experience Design BLUEPRINT is Happiness! By April Lee I had SO much fun reading!Last year I read Tony Hsieh's "Delivering Happiness" about his company Zappos. Since reading it, I've been hungry for another book similar to Tony's energy and thoughtfulness. There are plenty of great people out there (like Jonathan Fields) but what a great thing it was to run across Olson's "The Experience Design BLUEPRINT." Over and over again, I've read that key to building relationships with customers (and maintaining them) is to create an experience for them. It's obvious when you're the customer but not so obvious when you're on the other side, trying to create that experience. I don't know why we lose that perspective.Experience Design is packed with thoughtful exercises and insight. Though it looks as if Americans are apathetic about the products they purchase, many giant companies have been forced to deal with negative feedback and change their procedures (at the moment, I can only think of political issues). I feel like we're starting to see more companies that understand the importance of the customer feeling the connection with the company itself.Anyway, I'm excited I stumbled across this book. It's a happy, happy find and well worth the investment. The exercises are fantastic (and for me, something that as become very important as of late).
1 of 1 people found the following review helpful. Increased Productivity and Communication - Simple to Execute By Helen The Experience Design Blueprint will excite and inspire anyone working to promote their organization or mission. Taking complicated concepts relating to influencing the customer in the design of your business, Greg walks the reader through how we affect people in the many interactions and plans we have for development. His vision promises to create new opportunities for your organization, broadening your view while concurrently providing you a path to creating the precise steps to bring your vision to your consumer. This "true" blueprint will prove to be useful in many areas of your organization as you integrate its concepts into your business. Additionally, members of your team will begin to perform at higher levels by participating in ways that are organizationally changing. I strongly recommend this book to anyone who wishes to breathe life into their workplace.
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